RYAN HOLIDAY is the bestselling author of Trust Me, I’m Lying, The Obstacle Is the Way, Ego Is the Enemy, and other books about marketing, culture, and the human condition. His work has been translated into twenty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His marketing company, Brass Check, has advised companies such as Google, Taser, and Complex as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.