Contents

ACKNOWLEDGMENTS

PREFACE

Noticing: A Personal Journey

1. RACING AND FIXING CARS

2. MOTIVATED BLINDNESS

3. WHEN OUR LEADERS DON’T NOTICE

4. INDUSTRYWIDE BLINDNESS

5. WHAT DO MAGICIANS, THIEVES, ADVERTISERS, POLITICIANS, AND NEGOTIATORS HAVE IN COMMON?

6. MISSING THE OBVIOUS ON A SLIPPERY SLOPE

7. THE DOG THAT DIDN’T BARK

8. THERE’S SOMETHING WRONG WITH THIS PICTURE: OR, IF IT’S TOO GOOD TO BE TRUE . . .

9. NOTICING BY THINKING AHEAD

10. FAILING TO NOTICE INDIRECT ACTIONS

11. LEADERSHIP TO AVOID PREDICTABLE SURPRISES

12. DEVELOPING THE CAPACITY TO NOTICE

ABOUT MAX H. BAZERMAN

NOTES

INDEX