Contents

Foreword by Tom Ziglar

CHAPTER 1

Twenty-Five Things Every Salesperson Needs to Know

CHAPTER 2

The Heart of Your Sales Career

CHAPTER 3

Success Sales Psychology

CHAPTER 4

Selling Right to the Right People

CHAPTER 5

The Effective Use of the Phone in Sales

CHAPTER 6

Preparing Successful Sales Presentations

CHAPTER 7

Buyers Must See What You Say

CHAPTER 8

Questions Are the Answer

CHAPTER 9

Turning Objections into Sales

CHAPTER 10

The Power of Voice Inflection

CHAPTER 11

The Keys to Successful Selling, Part 1

CHAPTER 12

The Keys to Successful Selling, Part 2

CHAPTER 13

Professional Closing Techniques

CHAPTER 14

Emotion versus Logic in Selling

CHAPTER 15

Selling: The Proud Profession

Index