INDEX
A
Abraham, Jay
A/B testing
Added value
Advertising. See also specific type, i.e., Direct response television, Pay-per-click
direct marketing
e-mail promotions
how to choose search engines
Internet
rates
samples
social media
target market
Advertorials
AdWords. See Google AdWords
AdWords for Dummies (Jacobson)
Affiliate marketing
Affinity Lifestyles
Agora, Inc.
joint ventures
multi-channel marketing strategy
use of telemarketing
Agora Travel
ALT tags
American Writers & Artists, Inc.
Anchor text
Ancillary sales
Anderson, Chris
Art of Writing and Speaking the English Language (Cody)
Associations
Assumption forecast
Attendance fees
Attractor Factor, The (Vitale)
Audacity
Audit Bureau of Circulation (ABC)
Automatic Wealth (Masterson)
Average unit of sale (AUS)
B
Back-end sales
Back linking
Bad as I Wanna Be (Rodman)
Banner ad
Benefit
Benson, Dick
Blogs
Bly, Bob
Bonner, Bill
Bonus, free
Bookmarking
Bounce rate
Branding
versus selling
Brand presence
Breakeven point
Breakthrough Advertising (Schwartz)
Brevity
Broadcast advertising. See Direct-response televsion advertising
Bullets
Buying frenzy
Byrne, Charlie
C
Canadian Heritage
Canfield, Jack
CAN-SPAM act
Canty, Jedd
Catalogs
Celebrities, business
Channels:
correlation with lifetime value
determining
what they are
Charity events
Cialdini, Robert
Cigar Connoisseur
Circulation
Cirque du Soleil
Click fraud
Click-through rates (CTR)
Clubs
Cody, Sherwin
Comment posting
Commercials, TV
Commissions
Communication, customer
Conferences, information
Consistency
Copywriting
bootcamp
direct e-mail advertising
direct mail advertising
direct print advertising
how process works
using a timeline
using in multiple ways
Co-registration ad
Costs:
direct e-mail marketing
direct print advertising
mailing lists
social media advertising
telemarketing
TV advertising
Cox, Robert
CPA (cost per acquisition)
CPL (cost per lead)
CPM (cost per thousand)
Credibility
CTR (click-thru rate)
Customers:
acquisition of
communication with
contacting prospects
finding
forum
information gathering
lifetime value
relationship with
Customer service
D
Daily Reckoning, The
Data cards
Deadlines
Dedicated e-mail ad
Dedicated promotion
Digg
Direct e-mail marketing
and direct-mail marketing
and endorsed ads
principles of
Direct leads
Direct mail marketing
advertising copywriting
and direct e-mail marketing
JC Penney
lifetime value of customers
principles
seven-step process
spending growth
what it can be used for
what it is
what it takes to succeed
Direct marketing
Direct print advertising
advantages
buying
costs
factors affecting success
Direct-response-driven site
Direct-response e-newsletter
Direct-response marketing (DRM)
beginning of
goals of
and Internet
statistics
what it is
Direct-response online marketing
Direct-response radio marketing
Direct-response televsion advertising
Direct-space advertising
Display ad
Do-not-call list
DRM. See Direct-response marketing (DRM)
E
Early to Rise
annual conference
and blogs
early days of
Internet forum
and multi-channel marketing
promotions
teleconferencing
EContent magazine
Edelman’s Interactive Solutions
Edelston, Martin
Elvis Mermaid
E-mail marketing. See Direct e-mail marketing
eMarketer, Inc.
Empire of Debt (Bonner)
Endorsed ads
E-newsletter ad. See Insert ad
E-newsletters
E-news sponsorship. See Insert ad
Event ad
Event marketing
avoiding problems
challenges
planning
principles of
types of
Exhibitor fees
F
Facebook
Feedback
FeedBurner
Fees, events
Ferriss, Tim
Fiori, Joe
Flash
Forecasting
Forums
4-Hour Workweek, The (Ferriss)
Four-legged stool test
Free-to-fee strategy
Fun
Fundraising events
G
Goals
Gomes, Phil
Google
Google AdSense
Google AdWords
Gupta, Vin
H
Harvard Business School Toolkit
Hatch, Denny
Header tags
Headlines
Healing Prescription, The
Hitwise
Home shopping channels
Honesty
Hopkins, Claude C.
Hot lists
House lists
House shopping
HSN (Home Shopping Network)
I
Idea
Inbound telemarketing
Indirect leads
Influence: The Psychology of Persuasion (Cialdini)
Infomercials
Information conferences
Informative web sites
infoUSA
Insert ad
Integrity
Internet:
advertising
advertising vs. radio advertising
and direct-response marketing
forum
JC Penney sales
and marketing
product testing
and public relations
spending on advertising
and twenty-first century marketing
video marketing
Internet Money Club (IMC)
Internet Wealth Alliance
Investment U
Investor’s Daily Edge (IDE)
Invitation package
IPP (Intermediary Paid Page)
J
Jacobson, Howie
JC Penney
Joint ventures
and affiliate marketing
principles of
strategies for success
testing partner’s product
Jones, Brent
K
Keywords
L
Landing page
Language, conversational
Lawrence, Paul
Leads
Leveen, Steve
Levenger
Leverage
Lifetime value
Link building
Lists:
building from web sites
for direct mail
selection
and social media
telemarketing
Long-form advertising copy
Long Tail, The (Anderson)
Loyalty, customer
M
Mackey, John
Magazine ad rates
Mailing lists
Makepeace, Clayton
Mandossian, Alex
Marketing. See also specific type, i.e., Direct-mail, Telemarketing
and copywriting
establishing priorities
and the Internet
resources
twenty-first century overview
using teleconferencing
Martial arts
Martin Edelston’s Boardroom, Inc.
Master of ceremonies
Masterson, Michael
MCM. See Multi-channel marketing (MCM)
Media
buying
choosing
developing a plan
target
understanding
Media kit
Message boards
Meta tags
Michael Masterson Business-Building Conference
Microsoft AdCenter
MSN
Multi-channel marketing (MCM)
buying a home
for high-end conference
launching a campaign
power of
what it is
Multivariate testing (MV)
My Life in Advertising (Hopkins)
MySpace
N
Name collection
“Need to have” products
New Rules of Marketing and PR (Scott)
News aggregators
Newspaper Association of America
Newspapers
Nth selection
#10 package
O
Offer:
direct print advertising
making it irresistible
telemarketing
10 Tests rules
what it is
Online poll
Open rate
Organic searches
Outbound telemarketing
Outside lists
Overture
Oxford Club, The
P
Partners, joint venture
Paul, Ron
Pay-per-click (PPC) advertising
affiliate programs
history and future
product testing
search engine tracking reports
writing
Permission-based list
Permission marketing
Perriello, Barbara
Phillips, John
Photo-sharing
Podcast
Podium sales
Poll, online
Pop-up ads
Postcard
Premiums
Press releases
Print advertising. See Direct print advertising
Print marketing
Product development
Product launch
Prospect
Public relations
Pull marketing
Punctuation
Purchase channel
Push marketing
Q
Quality control
Quality Score
QVC (Quality Value and Choice)
R
Radio advertising
checklist for success
history
infomercials
spending
Radio Advertising Bureau
Recency
Reciprocity
Red Bull
Relevance
Remainder advertising
Remnant space
Repetition
Respect
Retreats
Return on investment (ROI)
Rodman, Dennis
ROI (return on investment)
RSS
S
Sackheim, Maxwell
Sales:
back-end
and co-registration ads
Sales (Continued)
and dedicated e-mail ad
events versus information conferences
at marketing events
Schefren, Rich
Schwartz, Eugene M.
Scientific Advertising (Hopkins)
Scott, David Meerman
Search engine marketing (SEM)
Search engine optimization (SEO)
maximizing web site visibility
strategies
Search engines
Search engine spiders
Secrets of Successful Direct Mail (Benson)
Selling. See also Upselling versus branding
Seminars, local
Sharpe, Alan
Short-form advertising copy
Silver, Yanik
Simplicity
Slice, Kimbo
Smith, Adam
Social bookmarks
Social media
advantages and disadvantages
advertising principles
challenges of advertising
costs
direct marketing
forms of
Social networks
Social news web sites
Software
Spam
Speakers
Specificity
Speed
Spiders
Sponsored ads
Sponsored links
Sponsored sales presentations
Sponsorship fees
Spreadsheets, mailing lists
Squeeze page
Super Bowl
Surveys
T
Tabloid
Tagging
Target audience
Teleconferences
Telemarketing
advantages of
and back-end sales
costs
fundamental principles of
mistakes
Teleseminars. See Teleconferences
Television
10 Tests rules
Testing
Tew, Alex
Timelines
Title tags
Total Health Breakthroughs
Tracking
Track record
Trade, unrestricted
Trade shows
Transparency
Trust
U
Unique selling proposition (USP)
Universe size
Upselling
Urgency
USA Today
V
Vaynerchuk, Gary
Vendors
Vertical back-end sales
Videolog
Viral marketing
Virtual seminars
Vitale, Joe
Vlog
W
Wall posting
Wal-Mart
“Want to have” products
Wealth of Nations (Smith)
Weblog. See Blogs
Web sites:
reasons to have one
submitting to search engines
types of
Web surfing
Whole Foods
Wiki/Group creation
Word-of-mouth advertising
World Financial Tours
X
XSitePro software
Y
Yahoo
Yahoo! Search Marketing
Yeakle, Katie
YouTube