On the Plan below the bailiff’s seal is a reverse made for it at a later date (Fig. 13.11), which Blomefield suggests was sometimes used separately. He attributes the engraving of the matrix to the reign of Edward III, but the style of the lettering and the walking lion is significantly earlier, perhaps the third quarter of the thirteenth century (Fig. 13.12).27 The choice of motif clearly alludes to the royal arms and perhaps implies the king’s authority. It may be that it was made as a sign of necessary reform in the aftermath of the riots of 1272, which brought the citizens of Norwich and their governance unfavourably to Henry III’s attention.28 The legend certainly suggests a desire for renewal: CUM SC…O NOVUM TIBI SUM NORWYCE SIGILLUM (with …, Norwich, I am your new seal). Unfortunately the second word is unclear, but the imperious tone is unmistakable.