xii One bracing December day: Hicks, Brian. Ghost Ship : The Mysterious True Story Of The Mary Celeste And Her Missing Crew (New York : Ballantine Books, 2004).
xiii Way back in 1917, novelist Norman Douglas: Andrews, Robert. The Routledge Dictionary of Quotations (London: Routledge and Kegan Paul, 1987), 5.
xiii Worldwide advertisers now spend upwards of $600 billion: Elliott, Stuart. “The Media Business: Advertising; Forecaster Cuts Estimate for Growth in Ad Spending,” The New York Times, 29 June 2006.
xiv It took the United States four years to spend that much: “Cost of U.S. War surpasses $600 billion,” United Press International, 24 October 2007.
xiv Statistics suggest that people spend more time exposed to advertising: “Americans Not Making Time for Making Love,” U.S. Bureau of Labour Statistics online, 25 September 2007, www.bls.gov/news.release/atus.t01.htm, http://www.medicalnewstoday.com/articles/91086.php.
xiv Marketing (possibly from the Latin word mercari: Chantrell, Glynnis, ed. The Oxford Dictionary of Word Histories (Toronto: Oxford University Press, 2002).
xiv Advertising (from the Latin word word advertere: Ibid.
xvii Six years earlier, Lasker: Gunther, Taken at the Flood, and McDonald, David “The Man Who Invented Modern Advertising” The Beaver magazine, August/September 2004.
xxiv The first, of course, is ransom notes: Clark, Eric, The Want Makers: Inside the World of Advertising (New York: Penguin Books, 1988).
xxiv Since the early twentieth century, advertising: “U.S. Annual Advertising Spending Since 1919” Galbi Think!, 14 September 2008, http://www.galbithink.org/ad-spending.htm.
3 People chose Coke: Walker, Rob Buying In: The Secret Dialogue Between What
We Buy and Who We Are (New York: Random House, 2008).
4 And it’s not just physical space advertisers covet: “Brooks Boyer, Vice President and Chief Marketing Officer,” Chicago White Sox: Front Office, http://chicago.whitesox.mlb.com/cws/team/exe_bios/boyer_brooks.html.
4 More recently, a number of sources, including: “How Many Advertisements is a Person Exposed to in a Day?” American Association of Advertising Agencies, March 2004 http://www.aaaa.org/eweb/upload/FAQs/adexposures.pdf.
4 This game probably began in 1957 with a speech: ibid.
6 Research reveals that advertising in elevators generates: “Elevate Your Business with Elevator Advertising,” Hi-Rise Communications Ltd., http://www.elevatorads.com.
7 At least one church, in Munster, Indiana: “About Steve Munsey,” http://www.stevemunsey.org.
7 Some have built compounds on large acreages: de Vries, Lloyd, “Some Churches Closed on Christmas,” CBS News Online, 7 December 2005, http://www.cbsnews.com/stories/2005/12/07/national/main1103153.shtml.
11 That itself was bold talk for a great broadsheet: The Times, 8 June 1891.
12 Newspapers themselves would soon become: Walkom, Thomas, “Newspapers,” The Canadian Encyclopedia, Vol. II (Edmonton: Hurtig Publishers Ltd., 1985).
161 am supposed to be one of the more fertile inventors: Ogilvy, David. Ogilvy on Advertising. (New York: Vintage, 1985), 16.
20 For the first two years of TV: Getz, Matt, “Public Responsibility of Broadcasters,” “Drowned in Advertising Chatter,” “The Case for Regulating Ad Time on Television,” Georgetown Law Journal, Vol. 94, Issue 4, April 2006.
20 It’s up to the Canadian consumer: McArthur, Keith and Robertson, Grant, “CRTC Bows out of Ad Controls,” Globe and Mail Online, 17 May 2007, http://tdw4.globeinvestor.com/servlet/ArticleNews/story/RTGAM/20070517/wrcrtc0518/stocks/home.
22 TV advertising will have lost: McKinsey & Co., quoted by Frank Rose, “Commercial Break,” Wired, February 1999.
29 As a private person: Ogilvy, David. Confessions of an Advertising Man (New York: Ballantine, 1971), 112.
30 In the introduction to this book, I mentioned: Gunther, John. Taken at the Flood: The Albert Lasker Story (New York: Harper & Brothers, 1960), 192–196.
36 The Newspaper Association of America notes: Shin, Annys, “Newspaper Circulation Continues to Decline,” Washington Post, 3 May 2005.
37 For instance, studies show that ritual: “The Power of Cinema: An independent qualitative study by SPA Research,” Digital Cinema Media, http://www.dcm.co.uk/why-cinema/fragmentation.aspx.
43 His war service, his passion: Smith, Donald B. (contributor), “Belaney, Archibald Stansfeld,” The Canadian Encyclopedia, Vol. V1 (Edmonton: Hurtig Publishers Ltd., 1985), 158–9.
49 When executing advertising: O’Toole, John. The Trouble with Advertising (New York: Chelsea House, 1981), 96.
50 In July 2008, the International Herald Tribune: Robert Levin, “Corporations Lend a Hand to Hip-Hop and R&B Artists,” International Herald Tribune, 7 July 2008.
51 Sara Lee Frozen Dinner Entres: Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind (New York: Warner, 1981), 143.
51 Bic Underwear: Haig, Matt. Brand Failures (London: Kogan Page, 2005), 85.
51 Hooters Air: Jana, Reena, “Bad for the Brand? Here’s a look at seven brand extensions that are a real stretch,” Business Week, http://images.businessweek.com/ss/06/07/brand_extensions/source/Lhtm.
53 One million sesterces: “Monete_en,” The Colosseum website, http://www.the-colosseum.net/history/monete_en.htm.
53 After Commodus moved on: “Ancient Rome: Roman Entertainment,” SPQR Online, http://library.thinkquest.org/26602/entertainment.htm.
55 These early rainmakers earned: Meyers, Cynthia Barbara, “Admen and the Shaping of American Commercial Broadcasting.” (Thesis, 2005), 100. Accessed through the University of Texas digital repository: https://repositories.lib.utexas.edu/handle/2152/1632.
55 On December 4, 1933: Dunning, John. On the Air: The Encyclopedia of Old-Time Radio (New York: Oxford University Press, 1998), 420–422.
55 Rival brands, most of them soaps: “Transcription Records,” archive.org transcription records of a complete broadcast day, WJSV Washington, D.C., 21 September 1939, http://www.archive.org/details/CompleteBroadcastDay.
56 As the early trade bible: Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920–1940 (Berkeley: University of California Press, 1985), 66.
56 By the mid-thirties, Frank Hummert: “Hummert’s Mill,” Time, 23 January 1939, http://www.time.com/time/magazine/article/0,9171,760635-2,00.html.
58 It might easily have been forgotten: Gunther, John. Taken at the Flood: The Albert Lasker Story (New York: Harper & Brothers, 1960), 195.
59 In 1946, fewer than 1 percent: “Number of TV Households in America,” Television History—The First 75 Years, http://www.tvhistory.tv/Annual_TV_Households_50-78.JPG.
61 When the entrance fee of twenty francs: James, Tom, “The Origins of the Tour de France,” Veloarchive.com, 28 July 2003, http://www.veloarchive.com/races/tour/origins.php.
61 And sure enough, by 1904: Ibid.
62 No one was more surprised: “The History of the Book,” Guinness Book of Records Online, http://guinness.book-of-records.info/history.html.
64 The previous record was held by: “Quantum of Solace Sets Product Placement Record,” Filmonic.com, 27 October 2008, filmonic.com/ quantum-solace-sets-product-placement-record.
65 Subsequently, when HarperCollins published: Rose, M.J., “Your Ad Here,” Salon.com, 5 September 2001.
65 Naysayers, meanwhile, blasted Weldon’s: Ibid.
68 Nearly a quarter of all the actors: “Hallmark Hall of Fame,” Hallmark Cards Online http://corporate.hallmark.com/company/Hallmark-Hall-of-Fame-Facts.
68 Hallmark became the first TV sponsor: Kittleson, Timothy, “The First Fifty Years,” UCLA Television and Film Archive Online, http://www.cinema.ucla.edu/hallmark.
69 Advertising trade magazines: Macarthur, Kate, “BK Sets High Score with its Adver-Games,” Advertising Age, 8 January 2007.
73 [young people are] threatened: Clark, Eric. The Want Makers: Inside the World of Advertising (New York: Penguin, 1998), 371.
74 A majority of American teenagers own cellphones: Macgill, Alexandra Rankin Research Manager, “Parents, Teens and Technology,” Pew Internet & American Life Project, 24 October 2007, http://pewresearch.org/pubs/621/parents-teens-and-technology.
74 In 1985, 23 percent of teens: Bahrampour, Tara, “More Newly Licensed Teens Score Pricey Wheels,” Washington Post, 8 November 2004.
75 “Tweens” (people eight to twelve years old): Groppe, Laura, CEO, Girls Intelligence Agency (marketing firm), “Marketing to ‘Tweens’ Going Too Far?” CBS News Online, 15 December 2004, http://www.cbsnews.com/stories/2007/05/14/earlyshow/living/parenting/main2798400.shtml.
75 Kids aged four to twelve years old: Waters, Jennifer, “Young with Tons of Purchasing Power,” MarketWatch Online, 11 Oct. 2006, http://www.marketwatch.com/story/young-americans-a-giant-influence-on-buying-decisions-study?dist=newsfinder&siteid=google&keyword=.
75 Though estimates vary: Ibid, interview within audio link.
77 Cream of Wheat is so good to eat: Reynolds, Doris, “Let’s Talk Food: This traditional cereal exemplifies the ‘cream of the crop,’” Naples News Online, 21 April 2009, http://www.naplesnews.com/news/2009/apr/21/lets-talk-food-traditional-cereal-exemplifies-crea/.
77 What do I care for snow or sleet: “Cream of Wheat,” BookRags Online, http://www.bookrags.com/wiki/Cream_of_Wheat.
79 Granted, today this isn’t the stuff: Goodwin, Danny, “Music Jingle SavesWheaties from Extinction,” Old-Time.com, http://www.old-time.com/commercials/.
80 Jim Ameche, lesser-known: Dunning, John. On the Air: The Encyclopedia of Old-Time Radio (NewYork: Oxford University Press, 1998), 352.
81 And research would later affirm: “Children and Advertising,” National Institute of Media and the Family Online, 7 Aug. 2002, http://www.mediafamily.org/facts/facts_childadv.shtml.
82 The Orphan Annie decoder pin: Olsen, John, “Radio Orphan Annie’s Secret Decoder Society,” Radio Archives Online, http://www.radioarchives.org/annie.
85 That crazy Head and Shoulders: “Shampoo and Toiletries Commercials: Head and Shoulders,” Roadode (website), http://www.roadode.com/groom_2.shtml.
87 No VietCong ever called me: “Oprah Talks to Muhammad Ali,” Oprah.com, June 2001, http://www.oprah.com/article/omagazine/oprahscut/omag_200106_ocut/3.
89 Don Cherry appeared in ads: “Controversy on tap for Don Cherry beer ads,” CTV.ca, 8 May 2003, http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/1052402958501_268?s_name=&no_ads.
90 Despite the objection of scores: Walsh, Mark, “USA: Commercials in the Classroom,” The UNESCO Courier Online, April 2000, http://www.unesco.org/courier/2000_04/uk/apprend.htm.
90 In Canada a similar venture: “Controversial Canadian Youth News Network Goes Off the Air until January,” The Canadian Press Online, http://www.asu.edu/educ/epsl/CERU/Articles/CERU-0010-86-OWI.doc.
91 Early in 2008 Dave Droga: “‘F-C-U-K’ apparel made quite the splash—for awhile, at least,” www.droga5.com and BBC News Online http://news.bbc.co.uk/2/hi/uk_news/1258961.s.
94 Major corporations are actually turning: Safer, Morley. “Here Come the Millennials,” (TV Broadcast) 60 Minutes, CBS Television, 11 November 2007.
97 The consumer isn’t a moron: Ogilvy, David. Confessions of an Advertising Man (New York: Ballantine, 1971), 84.
98 Years earlier, England’s King George III: “King George III: Mad or Misunderstood?” BBC News Online, 13 July 2004, http://news.bbc.co.uk/2/hi/health/3889903.stm
99 So what happened when Jawed Karim: Karim, Jawed, (YouTube) “From Concept to Hyper-growth,” lecture, University of Illinois, 23 October 2006, http://www.youtube.com/watch?v=nssfmT07SZg
100 In February, 2006, YouTube obliged: Biggs, John, “A Video Clip Goes Viral, and a TV Network Wants to Control It,” The New York Times, 20 Feb 2006.
107 In full damage control mode: Wells, Jane, “How hard can it be to cancel an AOL account?” MSNBC Online, http://www.msnbc.msn.com/id/13447232.
108 On a relatively low budget: Notes emailed to the authors by Tim Piper.
108 It was among Time magazine’s: Ibid.
114 Breast exam: $100: “Mastercard Priceless Parody to Promote Breast Cancer Awareness,” Breastcancervictory.com, 19 June 2008, http://www.breastcancervictory.com/mastercard-priceless-parody-to-promote-breast-cancer-awareness.
115 A brand can, in fact, be a medium: McMains, Andrew, “TBWA’s Media Arts Lab Rebundles for Apple,” AdWeek, 19 June 2006, http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1002690245.
119 To explain responsibility to advertising men: Gossage, Howard Luck. The Book of Gossage (Chicago: Copy Workshop, 1995), 29.
120 In the spring of 2002: Oliver, Mark, “Game publicity plan raises grave concerns,” The Guardian, 15 March 2001.
121 Here I lie: Wallechinsky, David, and Irving Wallace. The People’s Almanac #2 (New York: Bantam, 1978), 1207.
121 There was enough fuss: Oliver, Mark, “Game publicity plan raises grave concerns,” The Guardian, 15 March 2001.
122 The Spanish word guerrilla: Chantrell, Glynnis, ed. The Oxford Dictionary of Word Histories (Toronto: Oxford University Press, 2002).
123 Clusters of the temporary abodes: Connolly, Chris, “Six Great Guerrilla Marketing Campaigns,” Mental Floss, July-August 2007.
123 Oddly enough, similar signs: Blankstein, Andrew, “Devices Placed in Boston Also Intended for L.A.,” LA Times, 1 February 2007.
124 An outfit worth more: “Fortune 500 2007: Full List 1-100,” CNN Money Online, http://money.cnn.com/magazines/fortune/fortune500/2007/full_list/index.html.
126 Dr Pepper called off the contest: Ellement, John R., and Mishra, Raja, “Marketing treasure hunt trips in historic graveyard,” Boston Globe Online, 23 February 2007, http://www.boston.com/news/local/articles/2007/02/23/marketing_treasure_hunt_trips_in_historic_graveyard.
127 A gum-swallowing thirty-five knots: “Charles Parsons,” University of Cambridge Engineering (website), http://www-g.eng.cam.ac.uk/125/1875-1900/parsons2.html.
128 It’s widely believed that Edison: Berton, Pierre. Niagara, a History of the Falls (Toronto: McClelland & Stewart, 1994).
128 Condemned prisoners could then: Rasenberger, Jim, “Fade to Black,” The New York Times, 2 January 2005.
131 I believe that your decision: Brandt, Peter, “PETA’s Ingrid Newkirk,” Salon.com, http://archive.salon.com/people/conv/2001/04/30/newkirk/index.html.
131 A head-turning roster: Rotella, Mark, “boldThe PETA Celebrity Cookbook: Delicious Recipes from Your Favorite Stars,” Publishers Weekly, 16 December 2002.
131 Since its creation in 1990: “About PETA,” PETA website, http://www.peta.org/about.
133 A home pregnancy test allegedly used: Wilps, Lindsay, “GoldenPalace.com corners ‘weird’ market with auction purchases,” North Texas Daily Online, 21 September 2005, http://media.www.ntdaily.com/media/storage/paper877/news/2005/09/21/Arts/Goldenpalace.com.Corners.weird.Market.With.Auction.Purchases-1894136.shtml.
136 There were identical billboards: Bosman, Julie, “Public Hath no Fury, Even When Deceived,” The New York Times, 24 July 2006.
137 They were fined $50 for littering: Crawford, Krysten, “Gotcha! Ads Push the Envelope,” CNN Money (website) 17 August, 2004, http://money.cnn.com/2004/08/13/news/economy/weirdads/index.htm.
139 Don’t confuse selling with art: Rothenberg, Randall, Where the Suckers Moon: An Advertising Story (New York: Alfred A. Knopf, 1994), 113. Accessed online: http://advertising.utexas.edu/resources/quotes/PROD75_016451.html.
141 She accepted gracefully: Spicer, Chrystopher J. Clark Gable (Jefferson: MacFarland & Company, 2002), 111.
144 The Star Wars Merchandising Explosion: “Special Features,” Star Wars DVD, Beverly Hills, California: 20th Century Fox Home Entertainment, 2004.
144 The Star Wars Merchandising Explosion: Serwer, Andrew E., “Who Gets What in the Star Wars Toy Deal,” Fortune Magazine Online, 18 August 1997, http://money.cnn.com/magazines/fortune/fortune_archive/1997/08/18/230223/index.htm.
145 Two years earlier Steven: “The Monster that Ate Hollywood,” PBS Documentary, 22 November, 2001; “Special Features,” Jaws (DVD) Anniversary Edition, Universal Studios, 2005.
147 Projected revenue from a Universal Studios: Bulik, Beth Snyder, “Harry Potter: the $15 Billion Man,” Advertising Age, 16 July 2007.
149 Pull in more than a half-billion dollars: Box Office Mojo (website) www.boxofficemojo.com.
150 Sting and Jaguar: Donation, Scott, “Sting-Jaguar deal serves as a model for the music world,” Advertising Age, 22 Sept, 2003.
152 One headline read: Stevenson, Seth, “Paul McCartney? Is That You?” Slate Magazine Online, 19 September 2005, http://www.slate.com/id/2126568.
155 There was Frank Sinatra: “Colgate Shampoo Says ‘Halo’ with Musical Jingle,” Old-Time Radio (website) http://www.old-time.com/commercials/1940%27s/Halo%20Everybody%20Halo.htm.
157 There was also an ironic twist: “Waits v. Frito Lay, 978 F. 2d 1093 (9th Cir. 1992),” markrowesler.com, http://markroesler.com/pdf/caselaw/Waits%20v.%20frito-lay%20Inc.%20_1992_.pdf
159 Would climb to Number 7: Quenqua, Douglas, “boldWhat’s That Catchy Tune?” The New York Times, 31 December 2007.
160 Wired magazine reported: Smith, Ethan, “Organization Moby,” Wired, May 2002.
163 Advertising practitioners are interpreters: “Texas Advertising and Public Relations: Practice & Practitioners,” University of Texas (website), http://advertising.utexas.edu/resources/quotes/PROD75_016470.html.
165 Thousands of stores spread: “A Brief History of Starbucks,” Starbucks (website), http://www.starbucks.ca/en-ca/_About+Starbucks/History.htm.
170 Health conscious customers: Horsley, Scott, “Wendy’s ‘Biggie’ Portion Gone in Name Only,” NPR (website), 20 June 2006, http://www.npr.org/templates/story/story.php?storyId=5498454.
170 Plenty of room in women’s clothing: Jackson, Kate M., “As waistlines grow, women’s clothing sizes shrink incredibly,” Boston Globe, 5 May 2006.
186 One famous study concluded: Lindstrom, Martin, “Smelling a branding opportunity,” Marketing Digest Online, 28 July 2005, http://www.ameinfo.com/65026.html.
187 Shoppers make up their minds: Hollis, Nigel, “Smelly Business,” Millward Brown (website), www.millwardbrown.com.
188 Yielded only curt: Diefendorf, David, Amazing … but False!: Hundreds Of “Facts” You Thought Were True, But Aren’t (New York: Sterling, 2007), 221.
188 Media philosopher Neil Postman: Postman, Neil. Amusing Ourselves to Death (New York: Viking Penguin, 1985), 44.
190 In 1915 a New York audience: “Symphony No. 5 in F sharp major for piano, organ, chorus & orchestra (‘Prometheus, Poem of Fire’), Op. 60,” Allmusic (website), http://www.allmusic.com/cg/amg.dll?p=amg&sql=42:97431∼T1.
190 A mood of “melancholy womanliness”: Yale Library (website), www.library.yale.edu.
190 Stellar musicians who likely: http://en.wikipedia.org/wiki/List_of_people_with_synesthesia
191 If Johnny Hodges is playing: George, Don. Sweet man: The real Duke Ellington (New York: G.P Putnam’s Sons, 1981), 226.
195 Created by children’s illustrator: “Vernon Grant’s History,” Cultural & Heritage Museums (website), http://chmuseums.org/myco/vernon-grant.php.
195 Consumers consider Rice Krispies: Lindstrom, Martin. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Toronto: Free Press, 2005), 12.
197 Introduced a scent into a Philadelphia: Herz, Rachel and Napoli, Lisa, “How to Make it Smell Like a Sale,” transcript from American Public Media (website) http://marketplace.publicradio.org/display/web/2007/11/22/how_to_ make_it_smell_like_a_sale.
198 Reported a sales spike: ibid
199 The audience, overcome with sleep: Pile, Stephen. The Incomplete Book of Failures (Toronto: Musson, 1979), 113.
200 The removal of the posters: Gordon, Rachel, “Aromatic ads pulled from city bus shelters,” San Francisco Chronicle, 6 December 2006.
201 Hence, just before a new: Lindstrom, Martin. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Toronto: Free Press, 2005), 94.
201 To make amends: “New Car Smell may become a thing of the past,” Taipei Times, 3 October 2005.
205 In general, my children: Bombeck, Erma, Four of a Kind: A Suburban Field Guide, (BBS Publishing, 1985).
206 Aunt Jemima: “Nancy Green,” Notable Black American Women, Book 3, (Kitchener Public Library: Gale Group, 2002).
208 Advertising, wrote the legendary: Simpson, James B., Contemporary Quotations. (Binghamton, NY: Vail-Ballou Press, 1964), 84.
209 Over the years, real life: Lacitis, Erik, “Burien man is American icon: oldest active Fuller Brush Man,” Seattle Times, 20 April 2008.
211 By 1945 she was voted: “The Advertising Century,” Advertising Age, http://adage.com/century/icon04.html.
212 Madge the Manicurist: “Jan Miner,” Internet Movie Database (website) www.imdb.com.
212 Duncan Hines: “The History of Duncan Hines,” Duncan Hines (website), http://www.duncanhines.com/newDuncan/pub/about-us.
212 Chef Boyardee: Boiardi, Hector, “Obituary,” The New York Times, 23 June 1985.
212 Wendy’s: Williams, Mark, “Wendy’s founder Dave Thomas dies,” Seattle Times, 8 January 2002.
212 Sara Lee: “Our History,” Sara Lee Corporate website, http://www.saraleebakery.com.au/special.php?page=history.html.
214 In 1992 Kiam semi-retired: BBC News obituary, BBC News Online, 29 May 2001, http://news.bbc.co.uk/2/hi/americas/1356903.stm.
214 Deadenbacher: Elliott, Stuart, “A Year for Quick Hits and Fast Flops as Campaigns Broke New Ground,” The New York Times, 17 December 2007.
215 His widow and son: “Marlboro Manslaughter,” Snopes.com, 6 Aug. 2007, www.snopes.com/radiotv/tv/marlboro.asp. 215 And that pleased-looking chap: “Is the guy on the Quaker Oats box John Penn?” The Straight Dope, http://www.straightdope.com/columns/read/1553/is-the-guy-on-the-quaker-oats-box-john-penn.
216 The logo altered to look: Mcgill, Douglas C., “Colgate to Rename a Toothpaste,” The New York Times, 27 January 1989.
217 Frito Bandito: Rath, Arun and Segal, David, “On the Media,” National Public Radio, 27 April 27 2007.
217 American Library Association’s list: “100 Most Challenged Books,” Library Spot (website), http://www.libraryspot.com/lists/100mostchallengedbooks.htm.
217 Pillsbury once marketed: “Vintage Ad,” YouTube.com, http://www.youtube.com/watch?v=PuUlWnYkYtw.
219 That famous handshake: Price, S.L., “The Visionary,” Sports Illustrated, 26 May 2003.
220 It’s just amazing: Colombo, John Robert. The Dictionary of Canadian Quotations (Toronto: Stoddart, 1991), 7.
221 Rival golfers dream: “The World’s Top Earning Athletes,” Forbes Magazine, 26 October 2007.
221 Michael Jordan still ranked: ibid.
223 Arnold Schwarzenegger hawked: Faiola, Anthony, “U.S. Stars Shine Again in Japan Ads,” Washington Post, 14 Jan 2007.
223 Harrison Ford made ads: “Harrison Ford,” Japander (website), http://www.japander.com/japander/ford.htm.
223 Madonna endorsed Shochu: “U.S. Stars Shine” Japander (website), http://www.japander.com/japander/madonna.htm.
224 Ben Kingsley and Sam Waterston’s: VOICEBANK.NET, www.voicebank.net.
226 Janet Jackson lingerie: Rhone, Nedra, “boldCelebrities don’t just set the style, they market it,” The Atlanta Journal and Constitution, 23 November, 2008.
229 We find that advertising works: Mayer, Martin. Whatever Happened to Madison Avenue? Advertising in the ’90s (Boston: Little, Brown, 1991), 179–80
229 Myself and time: Colombo, John Robert. The Dictionary of Canadian Quotations (Toronto: Stoddart, 1991), 381.
230 A few years later, Honda: Petracca, Laura, “Five-second ads try to counter TiVo,” USA Today, 7 June 2006.
231 I put instant coffee: Wright, Stephen. I Have a Pony, Warner Brothers, 1985.
234 When Abraham Lincoln: Postman, Neil. Amusing Ourselves to Death (New York: Viking Penguin, 1985), 44–49.
236 Caples, who served: “John Caples,” Gale Biography Resource Centre, Kitchener Public Library, 28 October 2003.
236 I have seen one advertisement: Ogilvy, David. Ogilvy on Advertising (New York: Vintage, 1985), 9.
236 When you have written your headline: Ogilvy, David. Confessions of an Advertising Man (New York: Ballantine, 1971), 92.
237 At 60 miles an hour: Ogilvy, David. Ogilvy on Advertising (New York: Vintage, 1985), 10.
239 The amazing story of a Zippo: Ogilvy, David. Ogilvy on Advertising (New York: Vintage, 1985), 81.
239 Influence a congressman’s vote: Bendinger, Bruce. The Copy Workshop Workbook (Chicago: Copy Workshop, 1993), 24.
239 Answer these ten questions: ibid.
241 Not a cake of Lifebuoy: “Life Buoy serial,” Old-Time.com, http://www.old-time.com/commercials/1930%27s/LifebuoyMiniStories.htm.
241 It gets better: Hall, Sarah, “Veteran singer-actor who found fame in TV ad dies, 95,” The Guardian, 30 November 2001.
243 There’s a lovely story: Fadiman, Clifton, and André Bernard, eds. Bartlett’s Book of Anecdotes (New York: Little, Brown, 2000), 24.
244 Beyoncé for Emporio Armani: “Beyoncé Making of the Emporio Armani Diamonds Commercial,” YouTube.com, http://www.youtube.com/watch?v=7nLm0c6n940.
245 George Clooney for the Nespresso: “Making of Nespresso Commercial with George Clooney,” YouTube.com, http://www.youtube.com/watch?v=cUy65zvwukA.
245 Here’s one of my favourite Lincoln: Gross, Anthony, Lincoln’s Own Stories (New York: Sun Dial Press, 1940), 24.
247 Some scientists argue: Clayton, Victoria, “What’s to blame for the rise in ADHD?” MSNBC Online, 8 Sept 2004, http://www.msnbc.msn.com/id/5933775.
247 A new media malady: Fields, Suzanne, “How TV can ‘rewire’ brands of tiny tots,” Washington Times, 19 April 2004.
247 Part of that movie’s soundtrack: “Kenny Loggins: Danger Zone,” MVD-BASE.com, http://www.mvdbase.com/video.php?id=16837.
247 He’d been a camera operator: “Tony Scott Interview,” YouTube.com, http://www.youtube.com/watch?v=LYcZIt71_rM&feature=related.
248 In 1941 Roosevelt: Fadiman, Clifton, and André Bernard, eds. Bartlett’s Book of Anecdotes (New York: Little, Brown, 2000), 465.
249 Winston spent the best years: Fadiman, Clifton, and André Bernard, eds. Bartlett’s Book of Anecdotes (New York: Little, Brown, 2000), 112–113.
249 Slipped the surly bonds of earth: Rees, Nigel. Brewer’s Quotations (London: Cassell Wellington House, 1994), 231.
250 The Strange Death: Saatchi, Maurice, “The Strange Death of Modern Advertising,” Financial Times, 22 June 2006.
255 History will see advertising: Clark, Eric. The Want Makers: Inside the World of Advertising (New York: Penguin Books, 1988), 371.
255 Advertising is only evil: Ogilvy, David. Ogilvy on Advertising (New York: Vintage, 1985), 207.
255 All of us who professionally: Bernbach, Bill. Bill Bernbach Said (DDB Needham Worldwide, 1989). http://advertising.utexas.edu/ resources/quotes/PROD75_016453.html
256 His product was snake oil: Schwarcz, Joe, “Why are snake-oil remedies so-called?,” Montreal Gazette, 23 Feb 2008, and Nickelle, Joe, “Snake Oil: A Guide for Connoisseurs,” Committee for Skeptical Inquiry http://www.csicop.org/sb/2006-09/i-files.html and “Peddling Snake Oil,” http://www.csicop.org/sb/9812/snakeoil.html.
257 Some popular British brands: “Balm of America,” Smithsonian National Museum of American History Online, http://americanhistory.si.edu/collections/object.cfm?key=35&objkey=4718&gkey=51.
257 Lydia Pinkham’s formula: Pace, Eric, “Books of the Times,” The New York Times, 21 June 1984.
258 Dishonesty in advertising: Starch, Daniel, Principles of Advertising (Chicago: A.W. Shaw Company, 1923), 437.
258 This skepticism had been fuelled: “Crucible of Empire: Yellow Journalism,” PBS Online, http://www.pbs.org/crucible/journalism.html.
258 A strikingly similar radio hoax: “The Riot that Never Was,” BBC 4 (website), 16 June 2005, http://www.bbc.co.uk/radi04/factual/the_riot_that_never_was.shtml, and “Show that Sparked a Riot,” BBC Newswatch, 13 June 2005, http://news.bbc.co.uk/newswatch/ifs/hi/newsid_4080000/newsid_4081000/4081060.stm.
261 Welles won a major Hollywood contract: The Battle of Citizen Kane, Warner Home Video, 1996.
261 One New Jersey hospital: Tribble, Scott, “War of the Worlds” St. James Encyclopedia of Pop Culture, accessed online: http://findarticles.com/p/articles/mi_g1epc/is_/ai_2419101298.
262 I have discovered the most exciting: Andrews, Robert. The Columbia Dictionary of Quotations (New York: Columbia University Press, 1993), 18.
262 Never before could advertising: Lears, Jackson, Fables of Abundance: A Cultural History of Advertising in America (New York: BasicBooks, 1994), 238–9.
262 By the 1940s: Skeat, Walter W. A Concise Etymological Dictionary of the English Language (New York: G.P. Putnam’s, 1980), 248.
262 Fort Lee, New Jersey: Rogers, Stuart, “How a Publicity Blitz Crated The Myth of Subliminal Advertising,” P/R Quarterly, Winter 92/93.
265 Either by the Government: Ogilvy, David. Confessions of an Advertising Man (New York: Ballantine, 1971), 87.
265 As ad giant Leo Burnett: “100 LEO’s,” Leo Burnett Company, http://advertising.utexas.edu/resources/quotes/PROD75_016433.html.
265 There’s no evidence that P.T. Barnum: Rees, Nigel. Brewer’s Quotations (London: Cassell Wellington House, 1994), 41.
266 According to psychologist Richard Wiseman: Alleman, John, “We Can’t Handle the Truth,” Globe and Mail, 28 September 2002.
267 It no longer is strictly: “Texas Advertising and Public Relations: Belief,” Chairman of The University of Texas Advertising Department, http://advertising.utexas.edu/resources/quotes/PROD75_016422.html.
FURTHERMORE
269 More than a century ago: Rousseaux, Charles, “Brilliant mind, faulty instincts,” Washington Times, 21 Feb 2004.
272 In 1787 Thomas Jefferson: Bartlett, John. Bartlett’s Familiar Quotations 14th ed. (Toronto: Little, Brown, 1968), 471.
