CONTENTS
ACKNOWLEDGMENTS
INTRODUCTION
Broken Dealer
CHAPTER 1
Are You Prepared to Go Down This Road?
CHAPTER 2
Breaking Down the Business Models
CHAPTER 3
Start Your Own or Bolt-On?
CHAPTER 4
How Are You Really Getting Paid?
CHAPTER 5
Building Your Plan: How and When
CHAPTER 6
Messaging
CHAPTER 7
What to Expect
ABOUT THE AUTHORS
ENDNOTES