CHAPTER 1: BE PURPOSEFUL
“Anyone who thinks that they are too small”: Christine Todd Whitman, paraphrasing a quote attributed to the Dalai Lama.
Nike highlights on its website: The Nike Pro Hijab web, November 19, 2017, http://www.nike.com/ae/en_gb/c/women/nike-pro-hijab.
Plum was the only wholly-owned subsidiary: “B Corporation.” Plum Organics | B Corporation. June 01, 2008. Accessed November 16, 2017, https://www.bcorporation.net/community/plum-organics.
76 percent of the total baby food market by 2020: Sandler Research, “Organic Baby Food Market—11.51% CAGR to 2020 Driven by EMEA,” PR Newswire, July 7, 2016, http://www.sandlerresearch.org/global-organic-baby-food-market-2016-2020.html and https://www.marketwatch.com/story/organic-baby-food-market—1151-cagr-to-2020-driven-by-emea-2016-07-07-4203226.
After creating that first set of bras: Brielle Schaeffer, “Student Finds Niche in Bra World,” Jackson Hole News & Guide, March 26, 2014, http://www.jhnewsandguide.com/news/business/student-finds-niche-in-bra-world/article_8569c52c-6c14-5b2b-a9ac-3012c13f73e9.html.
“One of my absolute favorite things”: Elana Lyn Gross, “How Yellowberry Is Changing the Bra Industry for Pre-Teens,” Forbes, April 17, 2017, http://www.forbes.com/sites/elanagross/2017/04/17/how-yellowberry-is-changing-the-bra-industry-for-pre-teens/2/.
“Change doesn’t happen inside the halls of power”: Manuela Bárcenas, “Sara El-Amine Shares Digital Advocacy Experience at Ottawa Progressive Policy Conference,” The Capital Times (blog), March 31, 2016, http://ottcapitaltimes.wordpress.com/2016/03/31/sara-el-amine-shares-digital-advocacy-experience-at-ottawa-progressive-policy-conference/.
A landmark study from 1966: J. L. Freedman and S. C. Fraser, “Compliance Without Pressure: The Foot-in-the-Door Technique,” Journal of Personality and Social Psychology 4, no. 2 (1966), 195–202.
According to John Kotter and James Heskett: John P. Kotter and James L. Heskett, Corporate Culture and Performance (New York: The Free Press, 1992).
The Business Case for Purpose, a report: Harvard Business Review Analytic Services and EY Beacon Institute, The Business Case for Purpose (Harvard Business School Publishing, 2015), http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf.
64 percent of consumers say that a company’s values: Karen Freeman, Patrick Spenner, and Anna Bird, “Three Myths about What Customers Want,” Harvard Business Review, May 23, 2012, http://hbr.org/2012/05/three-myths-about-customer-eng.
“Now, more and more professionals look for positions”: Reid Hoffman, “The Power of Purpose at Work,” ReidHoffman.org, November 6, 2015, http://www.reidhoffman.org/article/1470 [inactive].
CHAPTER 2: SPARK A STANDING OVATION
“The doing is the thing”: Amy Poehler, Yes Please (New York: Dey Street Books/William Morrow Publishers, 2014).
Historian David Carter’s research showed: Gloria Teal, “The Spark That Lit the Gay Rights Movement, Four Decades Later,” PBS.org, June 30, 2010, http://www.pbs.org/wnet/need-to-know/culture/the-spark-that-lit-the-gay-rights-movement-four-decades-later/1873/.
And the Americans with Disabilities Act of 1990 was successful: Arlene Mayerson, “The History of the Americans with Disabilities Act: A Movement Perspective,” Disability Rights Education and Defense Fund, 1992, https://dredf.org/news/publications/the-history-of-the-ada/.
“Change itself goes from the unthinkable”: Tiffany Shlain,“50/50: Rethinking the Past, Present & Future of Women + Power,” (film), 2016, http://www.letitripple.org/films/50-50/.
Research has shown that women are actually better: Chiyoko Kobayashi Frank, Simon Baron-Cohen, and Barbara L. Ganzel, “Sex Differences in the Neural Basis of False-Belief and Pragmatic Language Comprehension,” NeuroImage 105 (January 15, 2015): 300–11, doi:10.1016/j.neuroimage.2014.09.041; Gijsbert Stoet, Daryl B. O’Connor, Mark Conner, and Keith R. Laws, “Are Women Better Than Men at Multi-Tasking?” BMC Psychology 1, no. 18 (October 24, 2013), http://doi.org/10.1186/2050-7283-1-18; Danny Cohen-Zada, Alex Krumer, Mosi Rosenboim, and Offer Moshe Shapir, “Choking Under Pressure and Gender: Evidence from Professional Tennis,” Journal of Economic Psychology 61 (August 2017): 176–90, https://doi.org/10.1016/j.joep.2017.04.005.
CHAPTER 3: BREATHE LIFE INTO YOUR VISION
“Without vision”: Ken Auletta, Googled: The End of the World as We Know It (New York: Penguin Books, 2010).
Marshall Ganz, a senior lecturer: Marshall Ganz. “What Is Public Narrative: Self, Us & Now, 2009.” (Public Narrative Worksheet). Working Paper. http://nrs.harvard.edu/urn-3:HUL.InstRepos:30760283 [inactive] and https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf?sequence=1
“The misconception is that a doctor”: “His Parents’ Death Gave Him a Mission: The Medical Brain Drain in Sub-Saharan Africa.” Goats and Soda: Stories of Life in a Changing World, National Public Radio, April 28, 2017, http://www.npr.org/sections/goatsandsoda/2017/04/28/525756657/his-parents-death-gave-him-a-mission-stop-the-medical-brain-drain.
The chart that follows is from the Center for Theory of Change: “Guided Example: Project Superwomen,” Center for Theory of Change, December 27, 2004, http://www.theoryofchange.org/pdf/Superwomen_Example.pdf.
In his TED talk about starting movements: Derek Sivers, “How to Start a Movement,” filmed February 2010 at TED2010, TED video, 3:09, https://www.ted.com/talks/derek_sivers_how_to_start_a_movement.
Alli Webb’s first loyal clients: “Blowing Hot Air,” DailyCandy, February 10, 2010, http://www.dailycandy.com/los-angeles/article/80153/Drybar-Blow-Dry-Studio-Opens.
The statistics show just how persuasive influencers are: “Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance,” news release, April 10, 2012, http://www.nielsen.com/us/en/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html.
As Gretta described in an interview with Influencive: Jenny Gao, “How to Make $1M in a Day with Gretta van Riel, Instagram Queen,” Influencive, June 22, 2017, http://www.influencive.com/gretta-van-riel.
In a recent interview with Foundr: Nathan Chan, “How Gretta Rose van Riel Built Multiple Multimillion Dollar Ecommerce Businesses with This One Simple Hack,” Foundr, May 25, 2017, http://foundrmag.com/gretta-rose-van-riel-influencer-marketing/.
“The North Star of any campaign”: Esha Chhabra, “Meet the Female Entrepreneur Who Raised Over $3 Million from Crowdfunding, Not VCs,” Forbes, July 31, 2017, http://www.forbes.com/sites/eshachhabra/2017/07/31/meet-the-female-entrepreneur-who-raised-over-3-million-from-crowdfunding-not-vcs/.
CHAPTER 4: GET TO KNOW GOLIATH
“Don’t raise your voice”: “Don’t Raise Your Voice—Improve Your Argument,” Murmurings to the Masses (blog), November 24, 2004, http://people.cs.uchicago.edu/~srasul/blog-archives/murmur-v1/C1092540138/E714722103/index.html.
“Nonviolence seeks to defeat injustice”: “The King Philosophy,” The Martin Luther King, Jr. Center for Nonviolent Social Change, http://www.thekingcenter.org/king-philosophy.
New Yorker writer Malcolm Gladwell suggests: Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (New York: Little, Brown and Company, 2013).
“What the Israelites saw”: Gladwell, David and Goliath.
“I want the EU to impose further sanctions”: Reuters, “Brown Calls for More EU Sanctions on Myanmar,” October 6, 2007, http://www.reuters.com/article/us-myanmar-britain-idUSL0641657420071006 .
Lia and Tessa started by filming their own documentary: Tessa Hill and Lia Valente, “‘Allegedly,’ the Rape Culture Doc by Grade 8 Consent Activists,” Huffington Post Canada, June 23, 2015, http://www.huffingtonpost.ca/2015/06/23/allegedly-rape-culture-tessa-hill-lia-valente_n_7637832.html.
“The existential battle they had been so desperately fighting”: Benjamin Wallace, “SeaWorld, Breached,” New York, May 4, 2016, http://nymag.com/daily/intelligencer/2016/04/seaworld-tilikum-orcas.html.
“We know members have requested a blocking feature”: Paul Rockwell, “Protect Your Users From Stalkers and Help Keep Victims Safe,” (blog), Change.org, February 21, 2014, https://www.change.org/p/linkedin-protect-your-users-from-stalkers-and-help-keep-victims-safe/responses/10562.
CHAPTER 5: LEAD YOUR CREW
“Contrary to what I believed as a little girl”: Tina Fey, Bossypants (New York: Little, Brown and Co. 2011).
Özgecan Aslan, a nineteen-year-old Turkish university student: RT, “Massive Protests in Turkey after Student Murdered and Burnt in Attempted Rape,” RT.com, February 14, 2015, http://www.rt.com/news/232423-turkey-protests-student-rape/.
“crimes against women are a part of our everyday”: “The Six People You’ve Never Heard of Who Changed the World in 2015,” Independent, December 31, 2015, http://www.independent.co.uk/voices/the-six-people-youve-never-heard-of-who-changed-the-world-in-2015-a6792246.html.
Wharton professor and bestselling author Adam Grant: A. M. Grant, E. M. Campbell, G. Chen, K. Cottone, D. Lapedis, and K. Lee, “Impact and the Art of Motivation Maintenance: The Effects of Contact with Beneficiaries on Persistence Behavior, Organizational Behavior and Human Decision Processes 103 (2007), 53–67.
When callers were able to speak: Susan Dominus, “Is Giving the Secret to Getting Ahead?,” New York Times Magazine, March 27, 2013. http://www.nytimes.com/2013/03/31/magazine/is-giving-the-secret-to-getting-ahead.html.
The effect was first demonstrated in 1966: Robert Rosenthal and Lenore Jacobsen, Pygmalion in the Classroom: Teacher Expectation and Pupils’ Intellectual Development (New York: Holt, Rinehart and Winston, 1968).
The teachers’ high expectations of the students: John Rutkiewicz, “Great Expectations Drive Great Performance,” Living As A Leader, https://www.livingasaleader.com/great-expectations.
As Zenger and Folkman describe: Jack Zenger and Joseph Folkman, “If Your Boss Thinks You’re Awesome, You Will Become More Awesome,” Harvard Business Review, January 27, 2015, http://hbr.org/2015/01/if-your-boss-thinks-youre-awesome-you-will-become-more-awesome.
Research by Alison Wood Brooks and Francesca Gino: Alison Wood Brooks and Francesca Gino, “Asking Advice Makes a Good Impression,” Scientific American, March 1, 2015, http://www.scientificamerican.com/article/asking-advice-makes-a-good-impression1/.
Recent data from a two-year study: Julia Rozovsky, “The Five Keys to a Successful Google Team,” re:Work (blog), November 17, 2015, http://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/.
It’s an idea championed by experts like Brené Brown: Brené Brown, “The Power of Vulnerability,” filmed June 2010 at TEDxHouston, TED video, 20:19, http://www.ted.com/talks/brene_brown_on_vulnerability.
health benefits covered in the Zadroga Act: Jessica Glenza, “Congress Passes Bill to Extend Health Coverage for 9/11 Responders,” Guardian, December 16, 2015, http://www.theguardian.com/us-news/2015/dec/16/congress-spending-bill-budget-zadroga-911-health-and-compensation-act.
“In Mississippi, where I’m from”: Robin Roberts with Veronica Chambers, Everybody’s Got Something (New York: Grand Central Publishing, 2014).
“I remember . . . when I was unfortunately diagnosed with breast cancer”: Robin Roberts, interview by Rachel Martin, “Wise Words from Robin Roberts’ Mom: ‘Honey, Everybody’s Got Something,’” Weekend Edition Sunday, NPR, April 27, 2014, http://www.npr.org/2014/04/27/306542402/wise-words-from-robin-roberts-mom-honey-everybody-s-got-something.
the Fundamental Attribution Error: Lee Ross and Leonard Berkowitz, “The Intuitive Psychologist and His Shortcomings: Distortions in the Attribution Process,” in Advances in Experimental Social Psychology, vol. 10 (New York: Academic Press, 1977), 173–220.
Brené Brown refers to it as the “hypothesis of generosity”: Brené Brown, Rising Strong: The Reckoning. The Rumble. The Revolution (New York: Spiegel & Grau, 2015).
My friend Kate Gamble Dickman wrote one of the most beautiful posts: Kate Gamble Dickman, “Beam Me Up, Sweet Scotty,” January 9, 2017, http://medium.com/@kategambledickman/beam-me-up-sweet-scotty-fab26b8b6ab9.
If you read the Urban Dictionary entry for coxswain: Urban Dictionary (web), definition by Portpressure, July 01, 2005, https://www.urbandictionary.com/define.php?term=coxswain.
an increasing amount of research shows that humor: Alan W. Gray, Brian Parkinson, and Robin I. Dunbar, “Laughter’s Influence on the Intimacy of Self-Disclosure,” Human Nature 26, no. 1 (March 2015), https://doi.org/10.1007/s12110-015-9225-8.
In fact, some business schools are offering classes in humor: Joel Stein, “Humor Is Serious Business,” Insights by Stanford Business, July 11, 2017, http://www.gsb.stanford.edu/insights/humor-serious-business.
CHAPTER 6: DON’T DRINK THE HATERADE
“Don’t feed the trolls”: Scott Stratten, UnMarketing: Stop Marketing. Start Engaging (Hoboken, NJ: John Wiley & Sons, 2012).
“If you absolutely can’t tolerate critics”: Xeni Jardin, “What Amazon’s Jeff Bezos Thinks about Peter Thiel and Hulk Hogan vs. Gawker,” June 1, 2016. https://boingboing.net/2016/06/01/what-amazons-jeff-bezos-thin.html. Link to video: https://www.youtube.com/watch?time_continue=291&v=Mf0e8M5Fxfo (4:51).
Research shows that the amygdala: “Understanding the Stress Response,” Harvard Health Publishing, March 2011, updated March 18, 2016, https://www.health.harvard.edu/staying-healthy/understanding-the-stress-response; Tiffany A. Ito, Jeff T. Larsen, N. Kyle Smith, and John T. Cacioppo, “Negative Information Weighs More Heavily on the Brain: The Negativity Bias in Evaluative Categorizations,” Journal of Personality and Social Psychology 75, no. 4 (1998), 887–900, http://dx.doi.org/10.1037/0022-3514.75.4.887.
When New York Times writer Tony Schwartz did this: Tony Schwartz, “Overcoming Your Negativity Bias,” Dealbook (blog), New York Times, June 14, 2013, http://dealbook.nytimes.com/2013/06/14/overcoming-your-negativity-bias/.
“Hasbro . . . would only feature girls on the boxes”: McKenna Pope, “McKenna Pope: Want to Be an Activist? Start with Your Toys,” filmed November 2013 at TEDYouth 2013, TED video, 5:22, http://www.ted.com/talks/mckenna_pope_want_to_be_an_activist_start_with_your_toys.
“It was like Willy Wonka and the Chocolate Factory”: McKenna Pope, “McKenna Pope: Want to Be an Activist? Start with Your Toys,” filmed November 2013 at TEDYouth 2013, TED video, 5:22, http://www.ted.com/talks/mckenna_pope_want_to_be_an_activist_start_with_your_toys.
There is a classic example of the Bear Hug: “A Victim Treats His Mugger Right,” Morning Edition, NPR, March 28, 2008, http://www.npr.org/2008/03/28/89164759/a-victim-treats-his-mugger-right.
“No one is born hating another person”: Nelson Mandela, Long Walk to Freedom (New York: Little, Brown and Company, 1994).
“Matthew decided his best chance”: Eli Saslow, “The White Flight of Derek Black,” Washington Post, October 15, 2016, http://www.washingtonpost.com/national/the-white-flight-of-derek-black/2016/10/15/ed5f906a-8f3b-11e6-a6a3-d50061aa9fae_story.html.
“Several years ago, I began attending a liberal college”: R. Derek Black, “Why I Left White Nationalism,” New York Times, November 26, 2016, http://www.nytimes.com/2016/11/26/opinion/sunday/why-i-left-white-nationalism.html.
CHAPTER 7: MOUNTAIN CLIMBING
his thing that we call “failure” is not the falling down: Mary Pickford, Why Not Try God? (Culver City: Northern Road Productions, 2013). First published 1934 by H. C. Kinsey & Co.
Ben Silbermann, the founder and CEO of Pinterest: “Ben Silbermann Keynote Address at Alt Summit,” Vimeo video, 1:05:38, filmed January 27, 2012, in Salt Lake City, http://vimeo.com/user10165343/review/35759983/820bd84fa4.
“But as F. Scott Fitzgerald wrote”: F. Scott Fitzgerald, Tender Is the Night (New York, Charles Scribner & Sons, 1934).
“It ain’t about how hard you hit”: “Rocky Balboa (2006) Quotes,” IMDb, http://www.imdb.com/title/tt0479143/quotes.
The speed of getting through failures: Gerald Beals June. The Biography of Thomas Edison (web). 1999. http://www.thomasedison.com/biography.html.
“I was more likely to report seeing a UFO”: Amram Shapiro, Louise Firth Campbell, and Rosalind Wright. The Book of Odds: From Lightning Strikes to Love at First Sight, the Odds of Everyday Life (New York: William Morrow, 2014).
“Left foot, right foot, breathe”: “Pat Summitt’s Son: ‘God Has Bigger Plan for Her,’” CBS News, April 20, 2012, http://www.cbsnews.com/news/pat-summitts-son-god-has-bigger-plan-for-her/.
In a 2015 study, Dr. Gail Matthews: “Study Focuses on Strategies for Achieving Goals, Resolutions,” Dominican University of California, http://www.dominican.edu/dominicannews/study-highlights-strategies-for-achieving-goals.
In fact, this doctor, Charlie Wilson, had been featured: Malcolm Gladwell, “The Physical Genius,” New Yorker, August 2 1999, http://www.newyorker.com/magazine/1999/08/02/the-physical-genius.
According to Carol Dweck: Carol Dweck, “What Having a ‘Growth Mindset’ Actually Means,” Harvard Business Review, January 13, 2016, http://hbr.org/2016/01/what-having-a-growth-mindset-actually-means.
“When we face challenges”: Dweck, “What Having a ‘Growth Mindset’ Actually Means.”
As Dweck explains: Dweck, “What Having a ‘Growth Mindset’ Actually Means.”
A 2016 study published in Frontiers in Psychology: Dave Collins, Aine MacNamara, and Neil McCarthy, “Super Champions, Champions, and Almosts: Important Differences and Commonalities on the Rocky Road,” Frontiers in Psychology, January 11, 2016, http://journal.frontiersin.org/article/10.3389/fpsyg.2015.02009/full [inactive].