Think of the Whole30 like pushing the “reset” button with your health, your habits, and your relationship with food.
Our premise is simple: certain food groups could be having a negative impact on your body composition, health, and quality of life without you even realizing it. Are your energy levels inconsistent or nonexistent? Do you have aches and pains that can’t be explained by overuse or injury? Are you having a hard time losing weight no matter how hard you try? Do you have some sort of condition (like skin issues, digestive ailments, seasonal allergies, or chronic fatigue) that medication hasn’t helped? These symptoms may be directly related to the foods you eat—even the “healthy” stuff.
So how do you know if (and how) these foods are affecting you? Eliminate them from your diet completely. Cut out all the psychologically unhealthy, hormone-unbalancing, gut-disrupting, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever ailments those foods may be causing. Push the “reset” button with your metabolism, systemic inflammation, and the downstream effects of the food choices you’ve been making. Learn once and for all how the foods you’ve been eating are actually affecting your day to day life, and your long-term health.
For 30 days, the program eliminates foods demonstrated by science and our experience to promote unhealthy cravings and habits, disrupt your metabolism, damage your digestive tract, and burden your immune system. After 30 days, you carefully and systematically reintroduce those foods, and pay attention to how they impact your cravings, mood, energy, sleep, digestion, body composition, athletic performance, pain, and the symptoms of your medical condition. With that knowledge, you can then create the perfect diet for you; a nutrition plan that feels balanced and sustainable, grounded in new healthy habits, keeping you looking, feeling, and living your best.
But wouldn’t you know if these foods were making you less healthy? Not necessarily. Say you’re allergic to a tree just outside of your house. Every morning, you wake up and your eyes are a little bit itchy, your nose is runny, your head aches just a bit. But day after day, exposed to the same allergy . . . those feelings start to become your “norm.” You no longer notice the headache, stuffiness, or itchy eyes, because that’s just how you feel every single day. Now, you take a vacation somewhere where there are none of those trees. The first morning you wake up, you’re clear-headed, your eyes are bright and your head doesn’t ache. You feel fantastic—and when you return home, you are now acutely aware of how terrible those trees make you feel. That’s what we’re trying to do for you here—remove all common potential dietary triggers, so you can be truly, honestly aware of what your life would be like without them.
The most important reason to try the Whole30?
This will change your life.
We cannot possibly put enough emphasis on this simple fact—the next 30 days will change your life. It will change the way you think about food, it will change your tastes, it will change your habits and your cravings. It could, quite possibly, change the emotional relationship you have with food, and with your body. It has the potential to change the way you eat for the rest of your life. We know this because we did it, and hundreds of thousands of people have done it since, and it changed our lives (and their lives) in a very permanent fashion.
The physical benefits of the Whole30 are profound. A full 96 percent of participants lose weight and improve their body composition without counting or restricting calories. Also commonly reported: consistently high energy levels, better sleep, improved focus and mental clarity, a return to healthy digestive function, improved athletic performance, and a sunnier disposition. (Yes, many Whole30 graduates say they felt “strangely happy” during and after their program.)
The psychological benefits of the Whole30 may be even more dramatic. Through the program, participants report effectively changing long-standing, unhealthy habits related to food, developing a healthier body image, and dramatically reducing or eliminating cravings, particularly for sugar and carbohydrates. The words so many Whole30 participants use to describe this place?
“Food freedom.”
Finally, testimonials from thousands of Whole30 participants document the improvement or “cure” of any number of lifestyle-related diseases and conditions.
high blood pressure • high cholesterol • type 1 diabetes • type 2 diabetes • asthma • allergies • sinus infections • hives • skin conditions • endometriosis • PCOS • infertility • migraines • depression • bipolar disorder • heartburn • GERD • arthritis • joint pain • ADHD • thyroid dysfunction • Lyme disease • fibromyalgia • chronic fatigue • lupus • leaky gut syndrome • Crohn’s • IBS • Celiac disease • diverticulitis • ulcerative colitis • multiple sclerosis
In a word, yes. The Whole30 is for everyone. So many doctors have reached out to us to share their dramatic results using the Whole30 with their patients—improvements in cholesterol, high blood pressure, chronic pain, even the reversal of diabetes—but you don’t have to be sick to benefit from the program. If you want more energy, better sleep, sustainable weight loss; if you’ve tried every diet out there with no long-term success; if you feel helpless and out of control with your food and cravings; the Whole30 is for you.