How many times has a friend or colleague excitedly talked about a restaurant they discovered, inspiring you to dine there as well?
How many times have they purchased a new gadget, talked about how incredible it was and shown it off to you, motivating you to buy one?
How many times have you heard about a website, app, or service from either an expert you follow or someone whose opinion you trust, causing you to take action to try it?
We all have people whose opinions we trust when it comes to various topics. When that person can talk excitedly and at length about something in an animated or entertaining way, it doesn’t just catch our attention; it makes us want to be part of the club.