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One martini is all right, two is too many, three is not enough.

—James Thurber, Time magazine (1960)

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Juniper berry.

Gin has probably sparked more literary inspiration than any liquid distillate other than whiskey, but it wasn’t always the respectable, civilized spirit that it is today. Social critics in eighteenth-century Georgian England regarded it as a plague on society—the crack cocaine of its day. In the early nineteenth century the advent of cocktails, or “mixed drinks,” in London helped rehabilitate gin’s lowly reputation.

In America, Prohibition paradoxically helped spur the Roaring Twenties—the sodden era of flappers, jazz, and art deco that followed World War I. It was a glamorous decade, when the writing life and the drinking life merged powerfully, ushering in a golden age of hard-drinking men and women of letters. Gin would be a big part of it.

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DUTCH COURAGE

Gin derives its distinctive piney scent and flavor from Juniperus communis, also known as the juniper berry.

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The spirit’s murky origins can be traced back to the sixteenth-century lowlands of Belgium and Holland. Genever, the Dutch ancestor to modern gin, was initially sold in chemist shops for its medicinal properties. It was used to treat a host of ailments, including gout and gallstones.

British troops fighting in the Thirty Years’ War (1618–1648) were given Dutch gin to warm their bodies in the cold weather and to calm their nerves before battle. The soldiers dubbed it “Dutch courage.”

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Plague doctors in the seventeenth century wore beak masks (the origin of the term quack) filled with crushed juniper berries, believed to protect against the epidemic.

William of Orange, ruler of the Dutch Republic, did much to popularize the spirit in England during his occupation of the British throne starting in 1689. During his reign he boycotted imports of brandy, a popular fortified wine from archenemy France. This opened the floodgates for Dutch distillers, who were soon shipping boatloads of genever to England as quickly as they could produce it.

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THE LONDON GIN CRAZE

Gin, inexpensive to produce and safer to drink than London’s pathogen-laced water, became all the rage in Britain during the early eighteenth century, a period known as the Gin Craze. At one point there was one gin distillery for every four houses.

To curb consumption, a series of reforms were enacted, starting with the Gin Act of 1736, which led to rioting in the streets and resulted in reputable sellers going out of business. Bootleggers thrived, often selling gin of dubious quality—sometimes flavored with turpentine rather than juniper—with colorful names such as Ladies’ Delight and Cuckold’s Comfort.

The popularity of gin among the poor contributed to its growing unsavory reputation. Dubbed “Mother’s ruin,” the spirit’s deleterious effect on the lower classes was famously depicted in William Hogarth’s satirical engraving Gin Lane (1751), sparking public outcry and further reform.

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The emergence of the cocktail, or mixed drink, at the end of the eighteenth century in London helped to restore gin’s status over time, and by 1823, the hot gin twist—hot water and gin with sugar and lemon juice—was the city’s most popular drink.

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Old Tom, the most popular gin style of the nineteenth century, was a bridge between the early sweet Dutch genever and later London dry styles.

Charles Dickens was a temperate drinker whose own cellar contained brandy, rum, whiskey, wine, and gin. His great-grandson, Cedric Dickens, writes in Drinking with Dickens (1998) that the famed author “loved the ritual of mixing the evening glass of Gin Punch, which he performed with all the energy and discrimination of Mr. Micawber”—a reference to the gin-punch-drinking character from David Copperfield (1850).

THE VENERABLE G & T

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During the 1800s, the gin and tonic became the favorite drink of the army of the British East India Company. Troops stationed in India had been urged to ingest a daily dose of quinine, a powder ground from the bark of the cinchona tree, as a protective measure against malaria. Seeking to counter the bitterness of the quinine powder, officers began dissolving the substance in a mixture of sugar, carbonated water, and lime. It was only a matter of time before the concoction was combined with the typical soldier’s daily shots of gin, and the gin and tonic was born.

Strangely, the actual term “gin and tonic” doesn’t seem to turn up in fiction until P. G. Wodehouse’s Right Ho, Jeeves, in 1922.

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Jeeves.

To this day, the gin and tonic remains a foundational piece of the gin cocktail canon. Contemporary British novelist Lawrence Osborne describes the classic drink in his trenchant travelogue on alcohol and Islam, The Wet and the Dry (2013): “The drink comes with a dim music of ice cubes and a perfume that touches the nose like a smell of warmed grass. Ease returns. It’s like cold steel in liquid form.”

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Cinchona bark, the source of quinine.

American writer John Cheever, “the Chekhov of the Suburbs,” was another heavy imbiber of the gin and tonic, referring to Gilbey’s gin as “mother’s milk.” He wrote a self-reflective short story that appeared in The New Yorker in 1953, entitled “The Sorrows of Gin,” about a little girl affected by the drinking and partying of her parents.

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Cheever’s “mother milk.”