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There’s nought, no doubt, so much the spirit calms, as rum and true religion.

—Lord Byron, Don Juan (1819)

No spirit has seen its stock rise and fall with the frequency of rum, a drink whose reputation has alternated over the centuries and decades between cheap rotgut and elegant elixir, eventually culminating in its status as a magical mixer in the twentieth century.

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Sacchaurum officinarum, or sugarcane.

American colonists couldn’t get enough of it—until they decided they liked whiskey more. Rum was also all the rage at the beginning of Prohibition—until thin profit margins on the cheap spirit sent bootleggers to Canada for whiskey instead. In 1934 the resilient spirit would experience another resurrection with the opening of the Hollywood restaurant Don the Beachcomber. Its Polynesian-inspired cocktail lounge, featuring rum-based tropical drinks, would introduce Tiki culture to America. The post–World War II fascination with the South Pacific helped fuel a craze that would reach its apex in the 1960s. In the intervening years Tiki’s popularity has waxed and waned, with revivals in the mid-1990s and again today.

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Cane knife used by plantation slaves.

Yet despite sporadic periods of peak popularity, rum has always played second fiddle to the hard liquor triumvirate of whiskey, gin, and vodka. This is reflected in its relatively inconsequential impact on literary drinking culture.

FROM IGNOMINIOUS BEGINNINGS TO THE SEA DOG’S HAPPY DRINK

When European colonists began arriving in the Caribbean with their muskets and stills, the raw ingredients for whiskey, wine, and beer weren’t readily available. It was only a matter of time before Old World distillation techniques would be pressed into service, making use of the region’s plentiful local crop—sugarcane.

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Plantation slave.

Rum production played a central role in the Atlantic triangular slave trade from the late sixteenth to early nineteenth centuries. The drink, along with slaves, molasses, and manufactured goods, was traded between West Africa, the Caribbean, the American colonies, and Europe. This accounts for the rum’s historical association with the seafaring life. Due to its wide availability, sailors and pirates operating in the Caribbean made rum their default drink of choice.

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West Indies sugar baron.

The etymology of the word rum is unclear, but the first distillations of fermented molasses probably took place on the sugar plantations of Barbados, a small island in the Lesser Antilles. Prior to the discovery that molasses, a byproduct of the sugar refining process, could be fermented to generate alcohol, the sticky substance was considered a waste product and a disposal headache. As rum production ramped up, molasses soon became liquid gold.

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YO-HO-HO, AND A BOTTLE OF RUM!

The writer most influential in establishing the classic iconography of pirate culture, and its association with rum, was Robert Louis Stevenson.

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His adventure novel Treasure Island (1883) had it all: treasure maps marked with an X, chests filled with loot, skull and crossbones flags, one-legged seamen with parrots perched on their shoulders, and castaways on deserted islands. And the word rum is mentioned more than seventy times. A 1911 edition of the novel featuring the illustrations of N. C. Wyeth further cemented Stevenson’s vision in the public imagination and became the iconic Treasure Island read by generations of readers.

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The 1911 edition with N. C. Wyeth’s cover illustration, Charles Scribner’s Sons, New York.

In Stevenson’s time, rum was considered a crude form of alcohol (unlike the elegant wines drunk by the captain’s men—and Stevenson himself). Rum is emblematic of the recklessness, self-destruction, and violence embodied by his pirates. Early on in Treasure Island, the ailing buccaneer Bill Bones implores the young protagonist, Jim, to fetch him “a noggin of rum” against the doctor’s orders:

“Doctors is all swabs,” he said; “and that doctor there, why what do he know about seafaring men? . . . I lived on rum, I tell you. It’s been meat and drink, and man and wife, to me; and if I’m not to have my rum now I’m a poor old hulk on a lee shore, my blood’ll be on you, Jim, and that Doctor swab.”

GROG SAVES LIVES

Grog, the archetypal drink of seafarers—and a forerunner of the modern daiquiri—was the 1740 creation of Admiral Edward Vernon of the British Royal Navy. It was essentially rum drink diluted with lime juice, and served as a safeguard against scurvy, the leading cause of naval death between 1500 and 1800. Grog provided the added benefit of keeping sailors hydrated in the absence of potable water. The name came from the admiral’s nickname—“Old Grog,” on account of the heavy weatherproof cloak he wore made from grogram, a silk, mohair, and wool material.

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Eighteenth-century Royal Navy “½ gill” copper measuring cup—four cupfuls equaled a half pint, one sailor’s daily rum ration.

RUM AND THE AMERICAN REVOLUTION

By the early eighteenth century, the New England colonies were awash in rum—the settlers were now distilling it themselves. Man, women, and children were drinking an average of three gallons of rum each year.

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Unhappy with trade that was cutting into their own profits, the British enacted the so-called Sugar Act of 1764, effectively taxing any molasses imported from non-British colonies, and thereby disrupting New England’s booming rum economy. This measure would only serve to inflame revolutionary passions.