Sir John Hegarty is founding Creative Partner of Bartle Bogle Hegarty (BBH), one of the world's most awarded advertising agencies. He has been honoured with the D&AD President's Award, inducted into the New York Art Directors Club Hall of Fame and was the first recipient of the Lion of St Mark at the Cannes Lions International Festival of Creativity. His previous book is Hegarty on Advertising, also published by Thames & Hudson.