1 This course is different from the Personal Branding one where I conducted the main grounded theory research study used for this book.

2 “Tolerate” isn’t one of my favorite words. I can see it being used for things like headaches, boring lectures, or gas station sushi, but not for how we engage with each other. Differences should be embraced, not just “tolerated.” Is that too much to ask?

3 This is like recognizing that while you didn’t pick your place in the museum, you still know it’s an unfair setup.