Philip Graves is a consumer behavior consultant, author, and speaker. Twenty years observing consumers as a market research manager and research consultant made him aware of a conflict between what people said in research and what they actually did, which led to the introduction of the psychology of shopping into his work. He has advised numerous international businesses, including Comet, ITV, Whirlpool, Dr Martens, New Covent Garden Food Company, Camelot, Virgin Media, Hotpoint, and Pepsi. In addition to running his own consultancy business, Shift, Philip is an associate of Frontier Economics.
See his website at www.philipgraves.net.