In view of the meteoric rise of electrical media, Marshall McLuhan observed in 1964: “The electric technology is within the gates, and we are numb, deaf, blind, and mute about its encounter with the Gutenberg technology.”1 Matters stand much the same today with regard to digital media. This new medium is reprogramming us, yet we fail to grasp the radical paradigm shift that is underway. We are hobbling along after the very medium that, below our threshold of conscious decision, is definitively changing the ways that we act, perceive, feel, think, and live together. We are enraptured by the digital medium yet unable to gauge the consequences of our frenzy fully. The crisis we are now experiencing follows from our blindness and stupefaction.