You’re pumped and presenting yourself as the absolute genius. You packed your backpack with the necessary insights and are ready to spread your word. You grabbed the attention, earned trust and now after reading this part, you realize:
•Having an emotional connection with your audience, doesn’t mean they will automatically agree with your world view.
•The power of every idea is determined by the context it is put in.
•We all live in the same world, but not everybody looks at it in the same way.
•The map in your head that is shaped and influenced by what you experienced, is what you use to navigate your way through life.
•Listen, understand and do something with it in relation to what you have learned about your audience.
•The beliefs and values that form your map drives your decisions and behavior.
•Repeat the exact words of your audience at certain moments and leave a short pause. This will trigger the sharing of more valuable insights by the other person filling in the pause.
•You never talk to a company, institution or organization, you always talk to the person(s) representing it.
•Show them that you understand someone else’s map. Then show them yours and learn if there is a difference or you are already well aligned.
•Nobody cares about your ideas or world view, make them care by offering them personal value. Start with who.
•Make the context and value as tangible as possible to trigger emotion and increase the impact it has on your audience.
