Introduction

Congratulations on downloading Email Marketing: Strategies to Capture and Engage Your Audience, While Quickly Building Authority and thank you for doing so. Email marketing has received a bad reputation over the years on both sides of the equation. Marketers have turned away from it as a fad that is past its prime and many would-be subscribers are wary of it because of the potential for fraud.

This is not necessarily the case, however, and the following chapters will discuss ways in which you can ensure that subscribers are always looking forward to your emails by ensuring that they view you as an authority on the matter. The benefits of being an authority in relation to a given niche are much the same as those for any other authority figure: when you speak, everyone will listen. If you follow the outline suggested in the following chapters, you will go from uneducated layman to first and foremost authority in your field. Your journey begins now.

There are plenty of books on this subject on the market, thanks again for choosing this one! Every effort was made to ensure it is full of as much useful information as possible, please enjoy!