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Ways to Get Email Addresses
You are selling your product, and you need as well as want to market this commodity via email. How will you convince any clients to give you their email addresses? There are a number of ways you can do this.
• Social Media: Your fans on Facebook and followers on Twitter are good candidates for your email list. They clearly already enjoy your posts, so now all you have to do is persuade them that signing up for your email list will be an extra benefit. One way you can do this would be to sometimes post an excerpt of your email on your social media. When you do this, post a link to signing up for the email list and make it clear that the rest of the article is in your newsletter.
• Website: Have a very clear link to your email list on your website. If your customers do not know how to sign up for the email list, this could be a very big problem. Also, try not to have it be as simple as a “sign up for our emails here.” Add something to the link that specifically says why they are signing up, such as, “Sign up for our weekly coupons and emails!”
• Sharing: Ask your current subscribers to tell their friends. If they truly enjoy the content and the perks of your email, they should want to share it. One way to make it easier for them is by having a button they can press to share some of the email content either on their own social media accounts or with a specific friend they have in mind.
• Raffle: You can earn email addresses through a raffle. It is extremely important to tell your clients that they are signing up for the email list when entering the raffle. They probably won’t have an issue with this, though, since they are so excited about the prospect of winning a prize.
• Incentive: A weekly coupon or article that cannot be found elsewhere are incentives for signing up. The only way to get the coupon or the other content is to join the email list. This will make them feel appreciated, as if they were a VIP.
• Physical Locations: Post a sign-up list in physical locations that your clientele like to meander. With a great well-written flyer, you should be able to get a few good email addresses.
Do not let a lack of email addresses hurt your email marketing. You have put so much work into planning and writing your emails, make sure you have a good number of subscribers that can enjoy your hard labor.