About the Contributors

ROLAND T. RUST is the David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

CHRISTINE MOORMAN is the T. Austin Finch, Sr., Professor of Business Administration at Duke University’s Fuqua School of Business.

GAURAV BHALLA is the president of Knowledge Kinetics, based in Reston, Virginia.

DAVID C. EDELMAN is a global coleader of the Digital Marketing and Sales practice at McKinsey & Company.

THEODORE LEVITT was a longtime professor of marketing at Harvard Business School.

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor of Business Administration at Harvard Business School.

SCOTT COOK is cofounder and chairman of Intuit, based in Mountain View, California.

TADDY HALL is the chief operations officer at Meteor Solutions in Seattle.

KEVIN LANE KELLER is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.

MICHAEL J. SILVERSTEIN is a senior partner in the Boston Consulting Group’s Chicago office.

KATE SAYRE is a partner in the Boston Consulting Group’s New York office.

JAMES C. ANDERSON is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at Northwestern’s Kellogg School of Management.

JAMES A. NARUS is a professor of business marketing at Wake Forest University.

WOUTER VAN ROSSUM is a professor of commercial and strategic management at the University of Twente, The Netherlands.

SUSAN FOURNIER is a professor of marketing at Boston University.

LARA LEE is the president of Outdoor Services.

FREDERICK F. REICHHELD is a director emeritus of the consulting firm Bain & Company and a Bain Fellow.

PHILIP KOTLER is the S. C. Johnson & Son Professor of International Marketing at Northwestern’s Kellogg School of Management.

NEIL RACKHAM is a speaker and writer on sales and marketing.

SUJ KRISHNASWAMY is the founder and a principal of Strategic Insights, a Chicago-based business strategy and market research firm specializing in sales-marketing interface.