As you know, the world of social media moves fast. The tools we use today will not be the tools we use tomorrow. MySpace was hot, and now it’s gone. Friendster was popular, and now it’s a memory. Twitter may well suffer the same fate. It could be replaced tomorrow by something new—and that’s fine. The tools we use may change—but the new mode of communication these tools have introduced is here to stay.
The lesson you take from this book should not be “how to use Twitter most effectively.” The lesson is how to use these social tools to build, engage, and interact with your community. The ivory tower is gone in most industries. Social media makes CEOs accessible to the customers. This book should help you begin thinking about how best to create and capitalize on the opportunities presented by the leveling of the playing field.