CONTENTS
ALSO BY BRANDON WEBB AND JOHN DAVID MANN
PROFILE: JOE APFELBAUM (AJAX UNION)
Chapter 2 TOTAL SITUATIONAL AWARENESS
PROFILE: BETSY MORGAN (THE HUFFINGTON POST, THEBLAZE)
PROFILE: AMIT VERMA (THE VERMA GROUP)
PROFILE: SOLOMON CHOI (16 HANDLES)
PROFILE: KAMAL RAVIKANT (LOVE YOURSELF LIKE YOUR LIFE DEPENDS ON IT)
PROFILE: RYAN ZAGATA (BROOKLYN BICYCLE COMPANY)
PROFILE: MATT MEEKER (BARKBOX)
APPENDIX: THE SEVEN PRINCIPLES