COLLABORATION MODEL
SCORING AND RECOMMENDATIONS

	Scoring	Weight	How to ensure Success and Mitigate Risk
Strategic	Shared objectives		Establish a mutually beneficial arrangement consisting of a well-articulated future business relationship, with increase of the market reach for the products and services of the platform partners at acceptable IP and financial terms, while enhancing the market position and strength of the platform
	Clearly defined collaboration scope		Establish clear and transparent criteria for the inclusion and offering of products and services of the platform partners into the platform program, while focusing on acceptable commercial and IP terms
	Freedom to operate		Avoid any transfer of IP ownership of products of the platform partners to the platform owner to ensure maximum freedom to operate, as well as restrictions on the ability of the partners to operate freely outside of the program
	Risk sharing		Ensure (continued) availability of successful products and services to be offered on the platform, with IP and financial terms which are reasonable and bearable for the platform partners
	Worst Case planning		Prepare adequately for the provision of technology, maintenance and support services by the platform partners to platform customers, as these will be key for the reputation of the platform and its owner
	Senior Executive Support		Ensure effective management at the operational level with little senior executive intervention, with the exception of potential IP and performance issues which do require adequate senior support
Business	Business Value proposition		Increase the market reach for the products and services of the startup at acceptable IP and financial terms, while enhancing the market position and strength of the platform
	Due diligence		Carefully examine the applicable terms of the platform program, while preparing for the platform owner’s technology and business diligence on the platform partners and their offering
	Optimal legal/ business structure		Satisfy yourself on the clarity and transparency of the platform rules governing the relationship between the platform owner and the platform partners, with any co-creation arrangements to be negotiated on a case-by-case basis
	Partnering metrics		Participate only to platform programs with clear and transparent criteria for the inclusion and offering of products and services of the platform partners
	Rewards/ penalties		Ensure that service levels and associated rewards and penalties are realistic, taking into account the size and sophistication of the platform partners and their ability to deliver services to the platform customers
Operational	Decision-making processes		Establish relationship management committees between the platform owner and partners for the development and delivery phases as programs typically require significant development efforts of platform partners
	Communication		Ensure continuous and transparent communication between the platform owner and the platform partners, for purposes of measuring success of the offering of products/services on such platform
	Quality checkpoints and review		Satisfy yourself on the clarity and transparency of the platform rules governing the relationship between the platform owner and the platform partners, as well as the integration and delivery terms for the products and services of the platform partners
	Change management		Dedicate little time to elaborate change management procedures unless significant development is needed to ensure acceptance of products and services on the platform
	Issue Escalation Mechanisms		Dedicate little time to elaborate issue escalation mechanisms unless significant development and other delivery obligations are imposed on the platform partner
Cultural	Collaborative mindset		Increase the market reach for the products and services of the platform partners at acceptable IP and financial terms, hence increasing the market position and strength of the platform
	Dedicated alliance managers		Ensure effective management at the operational level with little senior executive intervention, with the exception of potential IP and performance issues
	Joint decision-making processes		Dedicate little time to elaborate joint decision-making processes unless significant development is needed to ensure acceptance of products and services on the platform
	Appropriate incentives		Ensure appropriate returns for both the platform owner and the platform partners, through a fair and balanced design of the delivery and financial terms of the platform program