Scenario 2

Contoso is launching a new product. They want to monitor the social channel to gather the runtime feedback on how the public is reacting to their product. They also want their marketing team to reply to the questions/feedback that people are putting regarding their product on a social platform.

Perform the following steps:

1. Setting Up Microsoft Social Engagement: Microsoft Social Engagement helps users to track and analyze social communications across public networks about specific topics. This is how you can set up social feeds on Microsoft Social Engagement:
   1. Log in to Microsoft Social Engagement and navigate to Microsoft Social Engagement | Search Setup:

1. 2. You can then create new categories related to competitors, products, or any other required category:

1. 3. For any existing Category, you can add search feeds. Social listening will then monitor the social media for any activity related to these feeds. For doing so, you need to select the category and click the add (+) button on Search Topics:

1. 4. You can then add a new search topic or click on any individual search topic to configure the feeds:

Select the type of search rule:

As illustrated in the preceding screenshot, you can configure different rules related to Keywords rule, Facebook page rule, Twitter rule, and so on.

2. After the search criteria has been set up, the user can navigate to the dashboard. The user needs to navigate to Microsoft Social Engagement | Analytics for monitoring the data:

Let's look at some of the entities in Analytics:

2. • Sentiment analysis: This shows whether the overall feedback is positive or negative
   • Volume: This gives the number of feeds happening in social media related to the configured search topics
   • Phrases: This shows the different search topics that have been configured in the social engagement
   • Categories by sentiment: This shows the feeds in terms of the different categories
   • Location insights: This shows the feeds in terms of the locations from which the feeds are coming from
   • Sources: This differentiates feeds in terms of their source, that is, Twitter, Facebook, and so on
   • Authors: This shows the different people posting the feed
   • Languages: This shows the feeds in terms of their native language classification
3. After going through the feeds that come through to the Social Engagement, you can reply back to the tweets or the Facebook posts.
4. Based on the conversation or the replies given by the author, you can convert it to an opportunity or a lead.