Be careful what you wish for. You’ve probably heard that phrase often. But did you know there’s actual science behind that advice? Researchers in the field of neuroscience now know that the brain is a goal-seeking organism. Whatever idea, image, or outcome you think about, talk about, and feel strongly about, you will bring about. Of course, far from being a dark and gloomy prospect, this powerful scientific phenomenon actually has the ability to improve every area of your life—in ways you can’t even imagine today.
There’s even a tool you can use to focus your thoughts and accelerate the process of achieving your goals. It’s called an affirmation: a statement that describes a goal as if it’s already been achieved.
What does an affirmation look like?
I’m blissfully watching the sunset from the veranda of my estate in Tuscany is one example. I’m joyfully depositing a $100,000 royalty check from my bestselling book is another. They’re statements that stretch your mind with new thoughts and lavish images—and actually work with the brain’s own processes to bring about change in your life. When you bombard your brain with colorful pictures, exciting details, and joyful emotions of what will be, a phenomenon called cognitive dissonance occurs in your mind. Cognitive dissonance is the mental discomfort—the uncomfortable feelings—you get when you hold two conflicting beliefs or ideas: (1) your life as you’re living it today and (2) your life as you would like it to be in the future. When you continue the limiting behaviors that got you to where you are today or believe strongly that somehow you’re not capable of getting what you want—then you suddenly begin using daily affirmations to visualize a better life—you create a form of mental tension that your brain will do everything in its power to resolve by actually creating the better, more desirable lifestyle for you!
Psychologist Leon Festinger, author of A Theory of Cognitive Dissonance, compares this process to how your brain reacts when you’re hungry: It sends signals to your body to eat. In other words, it causes you to take necessary steps to resolve your hunger. In the same way, when you begin using affirmations to visualize your exciting new future with compelling pictures and emotions, your brain will likewise cause you to take those steps necessary to bring about that exciting new future.
Bombarding your brain with thoughts of a better life through daily visualization and verbalization will actually force your brain to resolve the cognitive dissonance it dislikes. Affirmations are those highly visual and emotionally compelling statements you can use daily to visualize a better life.
Everything great that has ever happened to humanity . . .
has begun as a single thought in someone’s mind.
—YIANNIS CHRYSSOMALLIS
Known professionally as Yanni, the composer,
pianist, and music producer
How affirmations can change your life
Since you’re reading this book, you’ve probably decided you want your life to be different in some way. Whether it’s a more exciting career, better finances, loving and supportive relationships, world travel, more vibrant health, or just the luxury of a calm and organized life that works for you, there are steps you can take toward getting there.
This book is about those steps.
Not only does it include recommended affirmations to get you started on this powerful daily habit, it introduces you to a set of 52 powerful principles that the world’s top achievers have used for decades to excel in business, the arts, sports, philanthropy, politics, and more. These are principles that I have studied, taught, and applied to my own life for nearly 40 years—and that Ram Ganglani has used for three decades to achieve success in business, philanthropy, and private life. We’ve also seen these principles work in hundreds of thousands of lives besides our own. Using the framework of these proven principles, Success Affirmations is therefore not just a book of good ideas and positive thoughts, it’s also a book of proven steps for creating success and happiness.
These principles always work, if you
always work the principles
In fact, if you mastered just one principle a week, as this book will guide you to do, you could literally transform your life in just one year.
But the key is that you must take responsibility for implementing these principles in your life. Creating a daily habit of reciting and internalizing your affirmations is just one of these principles—which you’ll find on page 45 entitled “Week 10: Use Affirmations to Release the Brakes.” But make no mistake: you alone have to do the work of implementing these principles in your life—you can’t delegate them or skip over the ones you don’t like. In fact, each one is integral to achieving overall success. It’s just like writing a book. Before you can even start the process, you have to learn to read and write, you have to learn structure and syntax, you have to learn to put words into a sentence and sentences into paragraphs and paragraphs into chapters. If you leave a step out, the book will make no sense and readers will not benefit from it. Imagine a book with no periods or commas, no paragraphs or chapters! It just doesn’t work.
In the same way, each principle and its accompanying affirmations are key components to creating a successful and happy life. Your life. No one else can create your goals, build your dreams, and determine your future. Motivational philosopher Jim Rohn put it this way, “You can’t hire someone else to do your push-ups for you.”
Whether you’re exercising, setting goals, meditating, studying, or even sleeping, some things you just have to do for yourself to get any benefit from them. And like the principles I teach in this book and the affirmations you will use to instill those principles and their benefits in your consciousness, if you’ll simply make a commitment to applying them week after week and stick with it, you’ll reap extraordinary rewards.
40 years of living these principles and
affirmations prove that they work
Albert Einstein once said, “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” Affirmations are the tool that, day by day, will slowly change your thinking. Make even greater effort by implementing these principles in your life, and things will begin to happen that you never thought possible.
It happened for me—and this is Jack talking.
Growing up in Wheeling, West Virginia, I lived in an average home. My dad was a workaholic and my mom, an alcoholic. I earned cash during summers working in my grandfather’s florist business and as a lifeguard at the local pool. I made it through Harvard University on a partial scholarship—serving breakfast at the campus dining commons to pay for books, clothes, and dates. During my last year of graduate school, I got a part-time teaching job that paid $120 every two weeks. That had to cover my rent and other expenses. To say that I was often broke would be an understatement. When money was tight, I survived on what I called my “21¢ dinners”—a can of tomato paste, garlic salt, water, and a box of spaghetti noodles.
I was living on a very low rung of the economic ladder. How I made it to graduation is anybody’s guess.
But some time later, after I had started my career as a high school teacher on the south side of Chicago, I was offered a job at a unique foundation where I would be teaching others the principles espoused by its self-made millionaire founder,
W. Clement Stone. I reveled in the opportunity to not only learn these principles for myself but also help others change their lives. That was the beginning of 40 years of learning, testing, and teaching the principles I’ll reveal to you in this book. I went on to implement them in my own life—eventually becoming a multimillionaire, authoring countless bestselling books, originating the Chicken Soup for the Soul ® book series, building several successful companies, and becoming a top success coach and transformational trainer.
Every principle for success in this book is one that I personally learned through experience and developed as part of the curriculum I now teach in more than 100 countries. Through the years, I have never stopped learning, growing, creating new goals, and achieving them. And that’s what I want for you, too. The truth is, anyone can consistently produce never-before-seen results in their life, as long as they’re willing to put the principles to work.
Decide what you want, believe in yourself, and use the affirmations we’ll give you to begin living the principles and habits you’ll learn in this book.
How to get the most out of this book
In addition to helping you focus on achieving your goals, it’s also been proven that positive thoughts reinforce and increase the good energy vibrations you send out into the Universe—attracting beneficial energy back to you. It’s a law of the Universe that success, abundance, joy, mindfulness, and wealth increase exponentially when we set ourselves on a course of positivity.
Affirmations are a big part of that.
They also help to rewire our thought patterns and emotional responses—creating new pathways in the brain that, over time, replace old patterns that keep us stagnant and unproductive. Using positive affirmations isn’t just a tool for flooding your mind with positive self-talk, it’s also a tool that will help you conquer your fears, overcome obstacles, and circumvent roadblocks that keep you from achieving your dreams.
In each chapter of this book, you’ll discover three positive affirmations you can use to empower yourself—together with the success principle behind them so you can put them into practice. We recommend that you choose one of these affirmations that speaks to a goal or need you’re experiencing right now, and make that your daily meditation. Spend ten minutes every morning saying it aloud and visualizing it as if it were already completed. See yourself in your mind’s eye—living as if you’ve already met that goal. Summon the emotions you’d be feeling—the joyfulness, excitement, sense of security or confidence. Add other sensory and sound experiences to your meditation that mimic what you’d be experiencing when your goals are met—whether it’s the wind on your face or the sound of applause or the thrust of a private jet as it initiates lift-off. Feel the emotion.
If you like, you can grab some index cards and colored felt markers to illustrate the affirmations on pocket-sized flash cards. But you should also begin writing down new affirmations that fit your specific goals and life circumstances, following the guidelines on page 48. At the end of each day, spend ten minutes on the same affirmations before you go to bed, and your subconscious mind will continue to focus on these goals throughout the night. Move on to other affirmations we’ve provided in each chapter as you focus on putting that principle into action.
Week by week, your life will begin to change.
Just as we’ve seen in countless people who’ve learned these principles, you have an entire life of abundance and joy waiting for you. Start using affirmations and claim it!