images

THE VALUE OF FAMILY

7 in 10 parents say they have an explicit set of values for their family, but less than 3 in 10 have written out that purpose or mission statement.

images

images
 

% who say family makes up “a lot” of their identity, by generation

images
 

People rank family as more central to their identity than any other surveyed factor.

images

PARENTS TAKE THEIR ROLE IN CHARACTER BUILDING VERY SERIOUSLY

How often would you say you talk about the following with your children?

 

images

n = 1,021 US parents of children ages 4 to 17; due to rounding, numbers may not add up to 100