Index

A

Agendas, letting go of

Aha!; defined; and insight generation; neural activity associated with

Alberti Advisors

Allen, R. C.

Alternative sources of energy; demand for; government grants for research and development of

Amazon

Ambiguity, futurists' tolerance for;

Angry Birds

Apple

Archetypes; usefulness of; values/brand (table); Virgin

Archimedes

Aspirations, brand

Assets, brand (exercise)

Associative fluency; building in the right brain

Attributes, brand

Attunement play

Avoidance

Awe; defined; and insight generation; neural activity associated with

Aww; defined; and insight generation; neural activity associated with

B

Bailey, M. See also Clicks

Bangladesh: bringing telephony to; Grameen Bank; Grameenphone; phone service (1993)

Batteries

Belton, M.

Ben-David, D.

Benson, K. See also Cooks of Crocus Hill

Best Questions: asking; and best practices; characteristics of; Clicks; use of term

Blaine, T.

Blame

Blinkoff, R.

Bloom, D. E.

Brain, See also Left brain; Right brain: new connections made in; and play

Brand; aspirations; assets, review of (exercise); attributes; defining; history; strategy; values

Brand Theater Workshop

Branson, R.

Brown, S. J.

Building blocks of change

C

Cameron, D.

Campbell, J.

Carbon: as backbone of all life forms; released into the atmosphere

Carbon cycle; balancing; description of; rebalancing

Caregiver archetype

Carroll, L.

Carter, J.

Cell phone; features of; increasing demand for

Centenarians

Change of agency idea (General Mills); First Movable Piece; goals for Idea Greenhouse; tinkering

China, one-child policy

Choice, exercising

Churchill, W.

Clicks; assets; behaviors; Best Question; business model; conditions; Connected Life Is a Richer Life insight; Define phase; demographics; Discover phase; Distill phase; Domains of Self; Dream and Scheme step; expectations; first store; four forces scan for; gateway concept; gateway experiences; governance; history; information-gathering methods; long-term projects; Maximum Value Scenario (MVS); medium-term projects; mini-exhibits; money/costs; Now-to-Future Portfolio; partnerships; Plan in Reverse process; Play and Make step; Pour and Stir step; project preparation; R³OI (return on innovation); and recession (2008); relevance; resilience; resources; revenue; Scenario Circuit; scope; short-term projects; subject of investigation; technology; time horizon; wholesaler relationships; workshop

Club Med, tagline

Coca-Cola

Cohn, D.

Common sense

Complex civilizations, trend toward

Composition

Comte, A.

Connectivity

Consumer electronics, See also Clicks: demand for

Cooks of Crocus Hill; Define phase; Discover phase; Distill phase; Dream and Scheme step; experience; Kitchen Ballet; Life Happens in the Kitchen model; LifeRecipe project; Like That! prompts (exercise); long-term projects; medium-term projects; money flow; Now-to-Future Portfolio; people; Plan in Reverse process; Play and Make step; Pour and Stir step; product line; revenue; Review of Brand Assets (exercise); short-term projects; Statement of Purpose (exercise); style/themes/story/activities (table); subject of investigation; ten-year plan; Values/Attributes/Aspirations (exercise); What Is a Brand? (exercise); ZoD objectives (exercise)

Courage: and action; exercising; as gift; and innovation; practicing

Creator archetype

Criticism, and disappointment

Culinary Council, Marshall Field's

Curiosity, practicing

D

Define phase; brand aspirations; brand assets, review of (exercise); brand attributes; brand values; Do list (exercise); Like That! prompts (exercise); objectives; Statement of Purpose (exercise); subject of investigation; What Is a Brand? (exercise); ZoD objectives (exercise)

Demographics; as asset; economic-demographic paradox; gross dependency ratio (GRD); and productivity

Demonizing

Denial

Dependency ratios

Diffusion of Innovations (Rogers)

Discover phase; archetypes; Dream and Scheme step; goal of; insight; Play and Make step; Pour and Stir step

Discoveries Worksheet

Distill phase; Cooks Now-to-Future Portfolio; Maximum Value Scenario (MVS); R³OI (return on innovation); relevance; resilience; reward

Distribution/management of group assets, administration of

Do diligence

Do list (exercise)

Dream and Scheme step

DuPont

Dwyer, M. See also Cooks of Crocus Hill

Dyson, J.

E

Economic-demographic paradox

Economic empowerment

Economic growth, precondition for

Economic impact, of phones

Economic Strategy Institute

Economic systems

Edgett, S. J.

Edison, T.

Einstein, A.

Electrification

Else Check

Emergence Bioenergy

Emerging Like that!s; Aha!; Awe; Aww; defined

Empathy

Energy: alternative sources of; as basis of all exchanges; and carbon cycle; concentration; green/alternative; and innovation; as life

Environmental degradation

Essay on the Principle of Population, An (Malthus)

Exceptionalism

Existing Like that!s, defined

Explorer archetype

F

Fanjul, G.

Fault finding (blame)

Fear

Federal Energy Administration

FedEx, tagline

Fertility rates, fall in

First Green Partners

First Movable Piece: and change agency idea; and Idea Greenhouse; and obstacles; practicing curiosity/courage; resignation; taking action

Fischer, J.

5 Percent Rule

FleurBurger 5000

Fossil fuels

Four forces; demographics; governance; harnessed power of; hierarchy among; identifying; resources; technology

Four Forces Model

Frank, L.

Free association

Fuguitt, G. See also General Mills; Idea Greenhouse (General Mills)

Functional magnetic resonance imaging (fMRI)

Futurists: ambiguity, tolerance for; assumptions/agendas, letting go of; culture of; curiosity/courage, practicing; “how,” saving for last; mind-set; suspending judgment

G

Gal archetype

Galileo

Geek Squad, tagline

General Mills, See also Idea Greenhouse (General Mills): change of agency; Consumer Insights 2020 team; Consumer Insights (CI) division of; Consumer Insights (CI) timeline; core hours; Fiber One case study; Future Skills initiative; Idea Greenhouse; iTECH; Social Insights Network

Governance; as bottleneck; and change; example of; function of; government, types of; of markets; rule of law; rule of markets; and shifts in forces

Government, forms of

Grameen Bank: finance model for villagers; loans for phones; and Telenor

Grameenphone; launch of; model of success of; subscribers; transformation created by

Green sources of energy

Greiner, H.

Guilford, J. P.

Guy archetype

H

Hebrew National, tagline

Hero and the Outlaw, The: Building Extraordinary Brands Through the Power of Archetypes (Mark/Pearson)

Hero archetype

High dependency ratio, correcting for

Higher learning; re-perceiving the future; remembering the future

Hull, R.F.C.

Humility

I

Idea Greenhouse (General Mills) See also General Mills; and business model of venture capital; building to tolerance; Do diligence; 5 Percent Rule; goals for; legacy of; primary goals of; project plan; R³OI (return on innovation); and Reinventing CI team; structure

Immigration: as anti-poverty program; benefits of

Inaction (whining)

India, Honeymoon Package

Industrial Revolution; explosive growth during

Industrialization

Innocent archetype

Innovation: disruptive; process; programs; and tinkering

Insight; Dream and Scheme step; moment of; Play and Make step; Pour and Stir step

Intelligence, defined

iRobot

Israel: benchmarking study; economic stability, threats to; economy; Haredi (ultra-Orthodox) and Israeli-Arabs communities

Israel 2020: A Strategic Vision for Economic Development (project)

iTECH; defined

J

Jam-O-Drum

Jester archetype

Judgment, suspending

Jung, C. G.

K

Kaemmer, M.

Kegley, K. See also General Mills; Idea Greenhouse (General Mills)

Keller, H.

Keynes, J. M.

Khan Academy

Khomeini, A.

Khosla Ventures

Kilts, C.

Kitchen Ballet, Cooks of Crocus Hill

Knowledge

Kobe beef

L

Laar, M.

Labor pool, increasing

Leadership, ultimate function of

Left brain, See also Brain; Right brain: as background chatter; inner voice; and the present; reasoning/analytical powers; and strategic process; tapping into; thinking

Left brain–right brain–left brain (L-R-L) approach; exercises; sequence

Left hemisphere

Lerner, H. G.

Letters to a Young Poet (Rilke)

LifeRecipe project, Cooks of Crocus Hill

Like That! prompts (exercise); brands; experiences; organizations; people

Like that! tool of discovery; emerging; existing; general types of

Lindert, P.

Lover archetype

M

Magician archetype

Malthus, T.

Mark, M.

Marshall Field's, brand; Culinary Council; and Cooks experience

Mason, J. L.

Maximum Value Scenario (MVS); long-term projects; medium-term projects; Now-to-Future Portfolio; planning in reverse; short-term projects

McCracken, G.

McDermott, K.

Mental mash-up, use of term

Mental models for making sense of the world

Midbrain dopamine system (MDS)

Migration, increases in

Mosher, S.

Mostly Martha (German romantic comedy)

N

National Institute for Play

Needing to know the answer (fear)

Needs, defining

Neural nirvana

New: and Best Questions; connections; and consumers; dream; and futurist's process; material; and planning in reverse

Newton, I.

Newton, J. D.

Nixon, R.

Now-to-Future Portfolio

O

Oil, short supply of (1979)

“On the Social Contract” (Rousseau)

One Laptop per Child (OLPC) project

OPEC (Organization of Arab Petroleum Exporting Countries)

Outlaw archetype

Overlie, J. See also General Mills; Idea Greenhouse (General Mills)

P

Passel, J. S.

Passion

Pearson, C. S.

Permanent Present

Petrochemicals

Philosophy, and common sense

Pi (Archimedes' Constant)

Pinker, S.

Planning

Planning in reverse; chunking by halves; first chunk; first movable piece; second chunk

Play and Make step; taglines; Who Are You?

Play (Brown)

Population: control of; power of

Population growth; and economic/environmental/security concerns; fertility rates, fall in; and immigrants; youth bulge

Pour and Stir step

Prestowitz, C.

Producers, people as

Productivity: and demographics; economic systems for managing; and population size

PUSH; as catalyst; launch of Idea Greenhouse; pre-conference preparation

Q

Quadir, I.

Quantum physics

R

R³OI (return on innovation); Idea Greenhouse (General Mills)

Raw materials, as force of change

Reality, arguing with (denial)

Regular archetype

Relevance

Resignation

Resilience; key to

Resistance to change: fault finding (blame); feeling stuck (resignation); focusing on busyness (avoidance); needing to know the answer (fear); overcoming; reality, arguing with (denial); whining (inaction)

Resource wealth, defined

Resources; as asset; change in; as force of change

Restak, R. M.

Retirement age, raising

Return on investment (ROI)

Revenue; as reward

Reverie

Reward

Right brain, See also Brain; Left brain: activities/functions; and Aha!; and Awe; navigation of the future; and self-awareness; sensory/creative impulses

Right hemisphere; building associative fluency in

Rilke, R. M.

Rogers, E. M.

Rogers, W.

Rousseau, J.-J.

Ruler archetype

S

Sage archetype

Scientific knowledge

Scientific method, defined

Self-awareness

Self-esteem

Self-identity

Self-knowledge

Sensory Circuit; activity; goal of

Sensory input

Sharper Image, tagline

Shoulding

Silicon Wadi, use of term

Singapore: common good and personal gain, integration of; curriculum; education; English language; first-world standards, establishment of; global competitiveness; governance and planning; housing; immigration; level field; low criminality; religious/ethnic harmony; social cohesion

Social groups, foundation of

Social Insights Network, General Mills

Southwest Airlines, tagline

State-funded pensions

Statement of purpose (exercise)

Stephens, R.

Sullivan, M. See also General Mills; Idea Greenhouse (General Mills)

Survival

Suspending judgment

SWOT analyses

Szpunar, K.

T

Taglines

Talukder, M.

Technology; advances; as asset; defined; disciplines; as force of change; and rearrangement of societies; supremacy; transformative nature of

Telenor

Tinkering See also General Mills; and innovation; scientific method

Tulsi teas

V

Values, brand

Videos

Virgin; archetype; brand recognition; competitive edge; Else Check; future of; personality; and Playboy's futurist goal; SpaceShipOne; Virgin Atlantic; Virgin Galactic; Virgin Green Fund; Virgin Unite

Visionary

Voice communication

W

Way-finders

Wells, H. G.

What Is a Brand? (exercise)

What's Next Toolkit

Where are you going?; case study; objective of ZoD for

Whining (inaction)

Who Are You?: as a brand; case study; objective of ZoD for; Play and Make step

Williamson, J.

Workforce development plans

World population, increases in

Y

Yew, L. K.

Youth bulge

Yunus, M.

Z

Zacks, J. M.

Zone of Discovery (ZoD); Dream and Scheme step; journey through; left brain–right brain–left brain (L-R-L) approach; Play and Make step; Pour and Stir step; program objectives; purpose of; ZoD objectives (exercise)

Zuckerberg, M.