Index

Accountability, social media mechanism for

Ad hoc business activities

Ad hoc opportunities

Adobe

Advertising: Google's online service for, online, social media support for

Affiliate portals and communities

AIDS protein folding problem

ALS drug research

Amazon: Innocentive, Mechanical Turk, online advertising by, open supply chains of, publishing by

American Express, OPEN Forum

B2B social business, advantages of, affiliate and partner portals and communities as, examples of, innovation communities as, open community platforms as, open supply chains as, overview of how to use, partner amplifiers as, social business tenet applicable to, social CRM as, social supply chains as

Battelle, John

Berners-Lee, Tim

Best Buy

Big data

Bloomberg

BMW

Brand monitoring

British Petroleum (BP)

Buczek, Laurie

Business case, for investment in social business

Business outcomes, focus on

Business partners : as area of business activity for social media, individual empowerment of, relationship with, transformed by social media, . See also B2B social business

Business process redesign

Cause-and-effect chains

Change: as norm, rapid pace of

Citroen

Cluetrain Manifesto

Comcast

Communications: employee, transitioned from e-mail to social intranet, unified

Community management

Community managers

Community Roundtable (CR), on stages of social business maturity

Compliance and regulatory monitoring

Comscore

Consumer social media

Content management

Content-oriented business activities

Control: designing for loss of, not well defined in social business, over peer-produced community data, shift of, with social businesses

Crowdsourcing, defined, as element of social business design, example of social product development using, overview of, process for shifting to

Crowdsourcing services

Crowdspring

Culture change

Cunningham, Ward

Customer communities

Customer relationship management. See Social customer relationship management (CRM)

Customers: as area of business activity for social media, individual empowerment of, SAP Community Network (SCN) with, social business intelligence applied to care of, TurboTax support system for, willing to cocreate. See also Crowdsourcing; Social customer relationship management (CRM)

Dachis Group: and HBO's online marketing of True Blood, Social Business Index (SBI), Social Performance Monitor

Database of Intentions

Dell, IdeaStorm

Demand generation

Derwent Capital

Digby

Digital branding

Document management

Drupal

Dubuc, Joey

eBay

e-commerce

Eizenberg, Rom

Eloqua

e-mail: replaced by social intranet, shift from, to social media, shift from, to social networking

e-mail marketing

Empowerment, individual

Engagement. See Listening and engagement; Social business workforce engagement

Enterprise 2.0. See also Social business workforce engagement

Enterprise objectives

Enterprise social networking

Executive leadership

Expertise and reputation tracking

Facebook: business presence on, HBO's marketing of True Blood on, IBM employees using, L'Oreal B2B social network program within, mining data from, MySpace overtaken by, popularity of, social networking applications of, video calling capability

Finnern, Mark

FixYa

FoldIt

Ford Motor Company

Foursquare

Frost and Sullivan, on results achieved by social business methods

Gamification

General Motors, marketing of Chevy Tahoe SUV by

Get Satisfaction

GlaxoSmithKline (GSK)

Goldcorp Challenge

Google, AdWords, OpenSocial

Google + , video calling capability

Groupon

H&R Block

Happe, Rachel

Harley-Davidson, HDTalking customer community

HBO, marketing of True Bloodby

Hewlett Packard (HP)

Hews, Damien

Honda

Horowitz, Bradley

Human capital management

IBM

Ikea, IKEAFANS customer community

Individual empowerment

Influencer engagement

Information, social media as source of. See also Social business intelligence (SBI)

InnoCentive

Innovation communities

Innovation management

Intelligence: shared collective, in social CRM, . See also Social business intelligence (SBI)

Intranet: social, strategy for

Intuit, customer support for TurboTax

Key performance indicators (KPIs), for social media marketing

Kluster

Knowledge economy: growth of, knowledge creation by social media participants in, peer production to create knowledge in, technology for workers in

Kontagent

Lenz, Jim

Levi's

Lilley, Patrick

Listening and engagement: conversational language appropriate for, importance in social media marketing

Lloyd's Register

Location-based services

London–Tottenham-sparked riots (2011)

L'Oreal

Marketing: demand generation, e-mail, search engine marketing (SEM). See also Social media marketing

Marketo

Martins, Antonio

McAfee, Andrew

McKinsey & Company: on benefits of social media marketing, on results achieved by social business methods

Media coverage, of transition to social business methods

Meeker, Mary

Metcalfe, Bob

Metcalfe's law

Microsites

Microsoft: partner network, SharePoint

Microtask

MillerCoors

Mobi

Mobile applications: as element of social business design, increasing popularity of

Mobile applications stores

Mobile content enablement

Mobile messaging

Mobile operations

Mobile security

Mobility platform support

Mohasseb, Sid

Mondo

Monty, Scott

Morgan Stanley, Twiki

Mountain Equipment Co-Op (MEC)

Moxie

Murdoch, Rupert

Mustafa, Isaiah

MySpace

Network effect

Networked communities

Nielsen, Jakob

Nupedia

Oaks, Jim

Objectives, as step in social business design

Online advertising

Online communication, shift away from e-mail for

Online communities: alignment of business purpose with, power of, required size of, SAP Community Network (SCN) as example of

Online video and audio

Open community platforms

Open supply chains

Operations management

Owens & Minor, social supply chain

Pardot

Participants, determining

Participation: by anyone, by creators, synthesizers, and consumers, eliminating barriers to, preparing for and taking advantage of, in social CRM. See also Crowdsourcing; Individual empowerment

Partner amplifiers

Partner portals and communities

Peer production: as characteristic of social businesses, increasing prevalence of, for knowledge creation, of Web content

Peugeot

Philoptima

Pilot programs

Pinger, Textfree app

Pitney Bowes

Planning, as step in social business design

Point-to-point portals

Power, of online communities. See also Individual empowerment

Precyse

Prize4Life

Process-oriented business activities

Procter & Gamble, Old Spice advertising campaign

Product development. See Social product development

Radian6

Ranbaxy Pharmaceuticals Canada

Rangaswami, JP

Ratiopharm

reCAPTCHA

Reed, David

Return on investment (ROI): calculating, in social media marketing, potential, in social business

Risk management

RollStream

Rutkove, Seward

Rypple

Sales funnel analysis

SAP, Community Network (SCN)

Scinovo

Search engine marketing (SEM)

Search engine optimization (SEO)

Sears

Shared value, automatically creating

Shopkick

SiriusXM

Social analytics

Social business : benefits of, business case for investment in, changes in business due to, defined, difficulty for traditional business to transition to, drivers of transformation to, example of traditional business successfully transitioning to, in regulated industries, stages of maturity of, technology as optional in, trends and macrotrends leading to, unified, unique characteristics of, . See also B2B social business

Social business activities: integrated into workflow, types of

Social business adoption, barriers to, beginning, overview of, phases of, social business units to facilitate, strategies for external social business designs, strategies for internal social business designs, tracking

Social business design: as artifact for social business initiatives, defined, determining objectives as first step in, key elements of, overview of possible elements in, planning step in, process for, strategies for adopting

Social business intelligence (SBI): core strategies for, described, as element of social business design, in social media marketing, types of

Social business methods: adopted to improve employee communication, applied to female attrition problem, applied to supply chain management, business case for investment in, focus on social business tenets when applying, media coverage of transition to, performance benefits of, stock trading data gleaned by, used to provide support for product

Social business narrative

Social business solutions

Social business strategies: artifacts for creating, goals and road map for

Social business supporting capabilities, community management as essential, in regulated industries, social analytics as, social business intelligence (SBI) as

Social business tenets: on alignment of online community with business purpose, on automatically creating shared value, on conversational language, on eliminating barriers to participation, on focus on business outcomes, list of, on listening and engagement, on participation by anyone, on preparing for and taking advantage of participation, on required size of online community, on social business activities integrated into workflow

Social business units

Social business workforce engagement, activities for, benefits of, example of, as growing trend, prerequisites for

Social collaboration

Social content management systems (CMS)

Social customer relationship management (CRM), B2B social business, barrier to adopting, benefits of, capabilities of tools for, as element of social business design, examples of, , history of implementation of, lifecycle of, participation in

Social document management systems (DMS)

Social human capital management (HCM)

Social intranets

Social media: consumer, creator, synthesizer, and consumer participation in, defined, e-mail replaced by, external, increasing business activities of, individual empowerment enabled by, integrated, local, number of people using, rapidly changing, shift to, “social” aspect of, stock trading data gleaned from

Social media marketing, benefits of, calculating return on investment in, conversational language appropriate for, early days of, as element of social business design, eliminating all barriers to participation in, importance of listening and engagement in, key performance indicators (KPIs) for, listening and engagement in, preparing for and taking advantage of participation in, social business intelligence in, strategic approaches to

Social networking: applied to female employee attrition problem, effectiveness of, enterprise, increasing prevalence of mobile, shift from e-mail to

Social networking applications

Social product development, crowdsourcing vs., process for, shared creation underlying, traditional product development vs.

Social supply chains: as approach to B2B social business, as element of social business design, example of, optimizing

Socialware

Southwest Airlines, social media marketing by

Spigit

Stick, Leroy

Stock trading, social business methods used to glean data from

Strategic goals and road map

Strategy-Nets

SuccessFactors

Supply chain management

Supply chains: open, social

Support. See Social business supporting capabilities; Social customer relationship management (CRM)

Taleo

Technology: social media as driven by, social media, as optional

Teva Pharmaceuticals

ThoughtFarmer

Threadless

Time Warner

Tongal

TopCoder

Toyota

True Blood, social media marketing of

TurboTax, customer support for

Twitter: B2B social CRM using, business presence on, IBM employees using, mining data from, Old Spice advertising campaign using

Unified communications

U.S. Cellular

Visible Technologies

WallStreetBirds

Web content

Web presence, as element of social business design

Whinot

Wikipedia

Wikis

Wise Window

Workers: as area of business activity for social media, individual empowerment of, reorganizing communication by, social business methods applied to attrition of female

Workforce collaboration: as element of social business design, functions of

Workforce engagement. See Social business workforce engagement

World Bank

YouTube