Notes
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2 Happe, R. “Managing The Social Ecosystem: A SAP Case Study.” Oct. 2010. http://community-roundtable.com/2010/10/managing-the-social-ecosystem-an-sap-case-study/.
3 Yolton, M. “BlogWell San Francisco Case Study: SAP.” July 2011. http://www.slideshare.net/GasPedal/bw-sf2-sapss.
4 Johnston, S. J. “Microsoft Initiates Developer Network Service.” InfoWorld, Aug. 1992, p. 8.
5 Klier, K. “From Community to Kinship: Online Communities That Drive Business Impact” (presentation at iStrategy Conference, Atlanta, Ga., Sept. 13, 2011). Klier is senior director of worldwide digital engagement at Microsoft.
6 Schroeder, S. “Old Spice: The Archetype of a Successful Social Media Campaign.” July 2010. http://mashable.com/2010/07/15/old-spice-social-media-campaign.
7 Griner, D. “Hey Old Spice Haters, Sales Are Up 107%.” Adweek Online, July 2010. http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107–12422; “Old Spice Social Campaign Case Study Video.” Digital Buzz Blog, Aug. 2010.
1 Jacques, B., and Chui, M. “The Use of Web 2.0 in Businesses.” Financial Times, Dec. 2010. http://www.ft.com/cms/s/0/c93e7bba-04a4–11e0-a99c-001449781118283622feabdc0.xhtml#axzz1f7uQIrhz.
2 Wauters, R. “Over 1 Billion People Use Social Networks Today, and Other Stats.” Sept. 2011. http://techcrunch.com/2011/09/14/over-1-billion-people-use-social-networks-today-and-other-stats/.
3 Ferraro, N. “Enterprises Should ‘Design for Loss of Control.’” June 2010. http://www.internetevolution.com/author.asp?section_id=466&doc_id=193218.
1 Jacques B., and Chui, M. “The Use of Web 2.0 in Businesses.” Financial Times, Dec. 2010. http://www.ft.com/cms/s/0/c93e7bba-04a4–11e0-a99c-001449781118283622feabdc0.xhtml#axzz1f7uQIrhz.
2 Verizon. “Meetings Around the World II: Charting the Course of Collaboration.” Oct. 2009. http://www.verizonbusiness.com/resources/whitepapers/wp_meetings-around-the-world-ii_en_xg.pdf.
3 Network of Executive Women. “MillerCoors Taps Social Media to Retain More Women.” Sept. 2011. http://www.newonline.org/news/72343/.
4 Miller, G. “Teva Supply Chain Gets a Boost from Social Media.” FiercePharmaManufacturing. July 2011.
5 Miller. 2011.
6 Carr, D. F. “How Social Software Boosted Our Supply Chain ROI.” June 2011. http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231000274.
7 Traudt, E., and Vancil, R. White Paper: Becoming a Social Business: The IBM Story. Framingham, Mass.: IDC, Jan. 2011.
8 Traudt and Vancil. 2011.
9 WiseWindow. “Consumer Sentiment Measurement System Shows Near Direct Stock Price Correlation.” Press release, Aug. 23, 2011. http://www.wisewindow.com/about-us/wisewindow-news/item/141-consumer-sentiment-measurement-system-shows-near-direct-stock-price-correlation.
10 WiseWindow. 2011.
11 Carr, D. F. “Social Media Stock Picks Come to Bloomberg.” InformationWeek, Aug. 29, 2011. http://www.informationweek.com/thebrainyard/news/social_crm/231600420.
12 Freed, E. “Social Intranets: Not Just for Knowledge Workers.” ThoughtFarmer Blog, May 11, 2011. http://www.thoughtfarmer.com/blog/2011/05/11/social-intranets-not-just-for-knowledge-workers/.
13 Valentine, V. “Social Intranet Connects with Staff.” Information Management. Aug. 12, 2011. http://www.information-management.com/news/social-intranet-connects-with-staff-10020940-1.html.
14 All, A. “Adding Social Elements to Intranet? Don't Forget Change Management.” IT Business Edge, Aug. 16, 2011. http://www.itbusinessedge.com/cm/blogs/all/adding-social-elements-to-intranet-dont-forget-change-management/?cs=48305.
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16 Ockham Research. “H&R Block Giving Way to Intuit.” Wall Street Pit, Feb. 24, 2010. http://wallstreetpit.com/17613-hr-block-giving-way-to-intuit.
17 “Acquisitions Best Option for H&R Block: Activist Target Yet Again.” Seeking Alpha, Oct. 19, 2011. http://seekingalpha.com/article/300469-acquisitions-best-option-for-h-r-block-activist-target-yet-again.
1 Kang, C. “Half of American Adults Use Facebook, Other Social Networks: Pew.” Washington Post, Aug. 26, 2011. http://www.washingtonpost.com/blogs/post-tech/post/half-of-american-adults-use-facebook-other-social-networks-pew/2011/08/26/gIQA0PGGgJ_blog.html. Radicati, S., and Oh, D. Social Networking Market, 2011–2015. Radicati Group.
2 Bansal, S. “One Point for Crowdsourcing: Gamers Solve Protein Structure of AIDS-Like Protein.” Forbes, Sept. 28, 2011. http://www.forbes.com/sites/sarikabansal/2011/09/28/crowdsourcing-gamers-solve-protein/.
3 Horowitz, B. “Creators, Synthesizer, and Consumers.” Elatable, Feb. 16, 2006. http://blog.elatable.com/2006/02/creators-synthesizers-and-consumers.html.
1 Jarvis, J. “Rupert Murdoch's Pathetic Paywall.” Guardian, Mar. 26, 2010. http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch-pathetic-paywall.
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3 Hutchinson, A. “Human Resources: The Job You Didn't Even Know You Had.” Walrus, Mar. 2009, pp. 15–16.
4 von Ahn, L. NOVA ScienceNow, season 4, episode 1, June 30, 2009. (Television program.)
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1 McNaughton, M. “77% of Fortune Global 100 Companies Use Twitter.” Real-Time Report, Mar. 18, 2011. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.
2 Cockburn, A., Gutwin C., and Greenberg S. “A Predictive Model of Menu Performance.” In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, San Jose, Calif., Apr. 28–May 3, 2007.
3 Shirky, C. “Wisdom on Crowds: What CEOs Need to Know About the Social Web.” Wall Street Journal Buzzwatch, May 5, 2008. http://blogs.wsj.com/buzzwatch/2008/05/05/wisdom-on-crowds-what-ceos-need-to-know-about-the-social-web/.
4 Weingarten, M. “‘Project Runway’ for the T-Shirt Crowd.” Business 2.0 Magazine, June 18, 2007.
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6 Chowney, V. “A Look at Toyota's Social Media Reputation with Webtrends.” ReputationOnline, Feb. 12, 2010. http://reputationonline.co.uk/2010/02/12/a-look-at-toyotas-social-media-reputation-with-webtrends/.
7 Lawson, S. “Toyota Also Needs to Recall Social Media Strategy.” Friendly Voice, Feb. 17, 2010. http://www.friendlyvoice.com/toyota-also-needs-to-recall-social-media-strategy/.
8 YouGov BrandIndex. “Toyota Freefall Following Vehicle Recalls.” BrandIndex, Sept. 2, 2010. http://www.brandindex.com/article/toyota-set-suffer-long-term-brand-damage-following-vehicle-recalls.
9 Gilbert, S. “Meet ‘Leroy Stick,’ BP's Biggest Social Networking Rival.” Daily Finance, June 8, 2010. http://www.dailyfinance.com/2010/06/08/meet-leroy-stick-bps-biggest-social-networking-rival/.
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11 Kapin, A. “Can Ford's New Social Media Strategy Help It Become the Leading Social Automotive Brand?” Fast Company, Jan. 19, 2009. http://www.fastcompany.com/blog/allyson-kapin/radical-tech/can-fords-new-social-media-strategy-help-company-be-leading-social-a.
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13 George, B. “Dell Opens Its Social Media Command Center.” Inside Enterprise IT, Dec. 16, 2010. http://en.community.dell.com/dell-blogs/enterprise/b/inside-enterprise-it/archive/2010/12/16/dell-opens-its-social-media-command-center.aspx; Read, B. “Time Warner Deploys Social Media to Communicate with Customers.” Outbound Call Center, Mar. 25, 2010. http://outbound-call-center.tmcnet.com/topics/outbound-call-center/articles/79865-time-warner-deploys-social-media-communicate-with-customers.htm.
1 Linton, Matysiak & Wilkes. Marketing: Witchcraft or Science Report. 2010.
2 Rich, L. “Tapping the Wisdom of the Crowd.” New York Times, Aug. 4, 2010. http://www.nytimes.com/2010/08/05/business/smallbusiness/05sbiz.html.
3 Battelle, J. “The Database of Intentions.” John Battelle's SearchBlog, Nov. 13, 2003. http://battellemedia.com/archives/2003/11/the_database_of_intentions.php.
4 LG Electronics MobileComm U.S.A. “LG Mobile Phones Announces Winners of 3rd Annual Design the Future Competition.” PRNewswire, June 1, 2011. http://www.prnewswire.com/news-releases/lg-mobile-phones-announces-winners-of-3rd-annual-design-the-future-competition-95305979.html.
1 Alexa. “Alexa Top 500 Global Sites.” Nov. 2011. http://www.alexa.com/topsites.
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3 Open Innovators. List of Open Innovation and Crowdsourcing Examples. Jan. 2008. http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/.
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1 Bower, K. “Marketing Research Chart: Social CRM Is Increasingly Important for Managing Social Customer Relationships.” MarketingSherpa, Oct. 18, 2011. http://www.marketingsherpa.com/article.php?ident=32036.
2 Gartner. “Gartner Says the Market for Social CRM Is on Pace to Surpass $1 Billion in Revenue by Year-End 2012.” Gartner Newsroom, Aug. 30, 2011. http://www.gartner.com/it/page.jsp?id=1777938.
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1 Fredricksen, C. “Case Study: American Express OPEN Forum Socializes Small Business.” eMarketer, May 13, 2010. http://www.emarketer.com/blog/index.php/case-study-american-express-open-forum-social-media-small-business/.
2 Roen, S. “Case Study: OPEN Forum.” Presentation at the Signal LA Conference, Los Angeles, Feb. 9, 2011. http://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan.
3 Indvik, L. “L'Oreal Teams Up with Buddy Media to Help Local Salons Market on Facebook.” Mashable Business, Mar. 10, 2011. http://mashable.com/2011/03/10/loreal-facebook-buddy-media/.
4 Singer, M. “L'Oreal Sets Salon Appointments on Facebook.” All Facebook, Apr. 20, 2011. http://www.allfacebook.com/l%E2%80%99oreal-sets-salon-appointments-on-facebook-2011–04.
5 Forrester Research. “Forrester Research Announces 2011 Forrester Groundswell Award Winners For Excellence In Social Technologies.” Business Wire, Oct. 28, 2011.
6 Rollstream. Customer Case Study: Owens and Minor. 2009. http://rollstream.com/assets/cs/cs_owensminor_2009.pdf.
7 Kelly, K. “The Shirky Principle.” Technium, Apr. 2, 2010. http://www.kk.org/thetechnium/archives/2010/04/the_shirky_prin.php.
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9 Tapscott, D. Wikinomics. New York: Penguin, 2006.
10 Allarakhia, M. “GSK's Centres for Excellence in External Drug Discovery.” Apr. 2011. www.bioendeavor.net/newsUrl.asp?nId=294660.
11 Roth, G. “GSK's New Unit May Change the R&D Outsourcing Game.” Contract Pharma, Jan. 22, 2010. http://www.contractpharma.com/issues/2010–01/view_features/newsmakers-scinovo/.
12 Baker, H. “Case Study: Hewlett Packard.” B2B Guide to Social Media. Mar. 24, 2011. http://www.b2bsocialmediaguide.com/2011/05/24/case-study-edelman/.
13 Cohen, J. “Pitney Bowes Uses Forums for B2B Customer Service.” Social Media B2B, Sept. 25, 2009. http://socialmediab2b.com/2009/09/pitney-bowes-uses-forums-for-b2b-customer-service/.
1 McAfee, A. “Enterprise 2.0: The Dawn of Emergent Collaboration.” MIT Sloan Management Review, Apr. 1, 2006. http://sloanreview.mit.edu/the-magazine/2006-spring/47306/enterprise-the-dawn-of-emergent-collaboration/.
2 Twiki. “TWiki Success Story of Morgan Stanley.” Sept. 28, 2011. http://twiki.org/cgi-bin/view/Main/TWikiSuccessStoryOfMorganStanley.
3 Keitt, T. J. “Is Social Software Relevant to Information Workers?” ZDNet, Forrester Research, Aug. 23, 2011. http://www.zdnet.com/blog/forrester/is-social-software-relevant-to-information-workers/713.
4 Simeonov, S. “Metcalfe's Law: More Misunderstood Than Wrong?” HighContrast, July 26, 2006. http://blog.simeonov.com/2006/07/26/metcalfes-law-more-misunderstood-than-wrong/.
5 Reed, D. “The Law of the Pack.” Harvard Business Review, Feb. 2001, pp. 23–24.
6 Poe, M. “The Hive.” Atlantic Monthly, Sept. 2006. http://www.theatlantic.com/magazine/archive/2006/09/the-hive/5118/.
7 Rector, L. H. “Comparison of Wikipedia and Other Encyclopedias for Accuracy, Breadth, and Depth in Historical Articles.” Library and Instructional Resources, Harford Community College, 2008.
8 Jacques, B., and Chui, M. “The Use of Web 2.0 in Businesses.” Financial Times, Dec. 2010. http://www.ft.com/cms/s/0/c93e7bba-04a4–11e0-a99c-001449781118283622feabdc0.xhtml#axzz1f7uQIrhz.
9 Kaplan, R., and Norton, D. Strategy Maps. Boston: Harvard Business School Press, 2004.
10 Bryant, L., and others. Enterprise 2.0 Study D4: Final Report. Dec. 7, 2010, p. 32.
1 Twiki. “ReputationPlugin.” Oct. 18, 2011. http://twiki.org/cgi-bin/view/Plugins/ReputationPlugin.
2 Lawley, S. “Finding the Right Person Within Your Organization.” Enterprise Web 2.0, Aug. 19, 2011. http://www.zdnet.com/blog/hinchcliffe/finding-the-right-person-within-your-organization/1669.
1 McAfee, A. “Enterprise 2.0: The Dawn of Emergent Collaboration.” MIT Sloan Management Review, Apr. 1, 2006. http://sloanreview.mit.edu/the-magazine/2006-spring/47306/enterprise-the-dawn-of-emergent-collaboration/.
2 McAfee, A. “Drop The Pilot.” Andrew McAfee's Blog, Apr. 22, 2010. http://andrewmcafee.org/2010/04/drop-the-pilot/.
1 Mack, G. “Facebook Overtakes MySpace.” Alexa Blog, May 7, 2008. http://blog.alexa.com/2008/05/facebook-overtakes-myspace_07.html.
2 Butcher, D. “PepsiCo Exec: Majority of Social Interaction Will Happen via Mobile.” Mobile Marketer, Feb. 14, 2011. http://www.mobilemarketer.com/cms/news/social-networks/9071.html.
3 Schonfeld, E. “Ramping Up: Mary Meeker's Latest Mobile Trend Slides.” Techcrunch. Feb. 20, 2011. http://techcrunch.com/2011/02/10/meeker-mobile-slides/.
4 Schaefer, M. “Research Shows Fastest-Growing Businesses Pile On to the Social Web.” Grow, Feb. 17, 2010. http://www.businessesgrow.com/2010/02/17/research-shows-fastest-growing-businesses-pile-on-to-the-social-web/.
5 Hameed, B. “Social Media Usage Exploding Amongst Fortune 500 Companies.” Social Times, Jan. 21, 2011. http://socialtimes.com/social-media-usage-exploding-amongst-fortune-500-companies_b35372.
6 Hinchcliffe, D. “On Web Strategy.” June 29, 2011. http://dionhinchcliffe.com/2011/06/29/on-web-strategy/.
7 Hinchcliffe, D. “When Online Communities Go to Work.” Mar. 22, 2010. http://www.zdnet.com/blog/hinchcliffe/when-online-communities-go-to-work/1342.
8 Carr, D. F. “How Social Software Boosted Our Supply Chain ROI.” InformationWeek, June 23, 2011. http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231000274/how-social-software-boosted-our-supply-chain-roi.
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11 Crum, C. “Microsites Drive Brand Engagement, Purchase Intent.” WebProNews, Apr. 2010. http://www.webpronews.com/microsites-drive-brand-engagement-purchase-intent-2010–04.
12 Frank, J. B. “E-Commerce + M-Commerce = $1 Trillion by 2014.” ePayment News, Oct. 10, 2011. http://epaymentnews.blogspot.com/2011/10/e-commerce-m-commerce-1-trillion-by.html.
13 Dachis Group. Research citation at presentation at Social Business Summit, Singapore, Apr. 2011.
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1 Turek, M. “Justifying the Cost of Social Media in the Enterprise.” NoJitter, Feb. 21, 2011. http://www.nojitter.com/blog/229219010.
2 McLoughlin, A. “IT and the Millennials: Bridging the Chasm.” AIIM Social Business Expert Blog, Apr. 19, 2011. http://www.aiim.org/community/blogs/expert/IT-and-the-Millennials-Bridging-the-chasm.
3 Freed, E. “Real Intranet Managers: Emily Staresina's Lessons Learned from Going Social.” Thoughtfarmer Blog, Oct. 10, 2011. http://www.thoughtfarmer.com/blog/2011/10/10/real-intranet-managers-emily-staresinas-lessons-learned-from-going-social/.
4 Dignan, L. “Does Social Media Really Correlate with the Bottom Line? Color Me Skeptical.” Between the Lines, ZDNet, July 21, 2009. http://www.zdnet.com/blog/btl/does-social-media-really-correlate-with-the-bottom-line-color-me-skeptical/21413.
1 “Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas.” Physorg.com, July 25, 2011. http://www.physorg.com/news/2011–07-minority-scientists-ideas.html.
2 Nielsen, J. “Intranet Usability Shows Huge Advances.” Jakob Nielsen's Alertbox, Oct. 9, 2007. http://www.useit.com/alertbox/intranet-usability.html.
3 Personal communication with John Woodworth of 3M Lab Collaboration, Aug. 2011.
4 E-mail conversation with Rachel Happe, founder of the Community Roundtable, Aug. 2011.
5 Fidelman, M. “9 Sure Fire Ways to Become a Social Business.” Seek Omega, Aug. 10, 2011. http://www.seekomega.com/2011/08/the-social-phd-9-sure-fire-ways-to-become-a-social-business-video/.
6 Nielsen, J. “Participation Inequality: Encouraging More Users to Contribute.” Jakob Nielsen's AlertBox, Oct. 9, 2009. http://www.useit.com/alertbox/participation_inequality.html.
7 E-mail conversation with Rachel Happe.
1 Gray. D. “The Connected Company.” Austin, Tex.: Dachis Group Collaboratory, Feb. 9, 2011. http://www.dachisgroup.com/2011/02/the-connected-company/.