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Credits

p. 14: Keystone-France/Hulton Archive/Getty Images

pp. 20-25: Jeanne Liedtka, “In Defense of Strategy as Design,” in California Management Review vol. 42, no. 3 (Spring 2000), pp. 8-30. ©2000 by the Regents of the University of California. Reprinted by permission of the University of California Press.

pp. 26-31: As originally published in the Batten Briefings distributed by the Batten Institute at the Darden School of Business.

pp. 32-37: Reprinted by permission of John Wiley and Sons.

p. 38: Garry Gay/Photographer’s Choice/Getty Images

pp. 38-43: Tony Golsby-Smith, “The Second Road of Thought: How Design Strategy Offers a New Toolkit.” Journal of Business Strategy 28:4 (2007). ©Emerald Group Publishing Limited all rights reserved.

p. 61: © C.J. Burton/Corbis

pp. 80-85: Reprinted by permission of MIT Sloan Management Review.

p. 86: Topical Press Agency/Hulton Archive/Getty Images

p. 92: Dave King/Dorling Kindersley/Getty Images

pp. 98-103: Originally from Managing as Designing Edited by Richard Boland Jr. and Fred Collopy. Copyright © 2004 by the Board of Trustees of the Leland Stanford Jr. University. All rights reserved. Used with the permission of Stanford University Press, www.sup.org.

pp. 104-109: From THE CATALYST: HOW YOU CAN BECOME AN EXTRAORDINARY GROWTH LEADER by Jeanne Liedtka, and Robert Rosen, and Robert Wiltbank, copyright ©2009 by Jeanne Liedtka, Robert Rosen, and Robert Wiltbank. Used by permission of Crown Business, a division of Random House, Inc.

p. 128: FPG/Archive Photos/Getty Images

pp. 158-163: Reprinted by permission of the Publishers from “Beyond Strategic Thinking: Strategy as Experienced and Embodied,” in Disruptive Business by Alexander Manu (Farnham: Gower, 2010), pp. 153-169. Copyright © 2010.

p. 172: Arnold Newman/Getty Images

p. 185: DEA/G. DAGLIORTI /De Agostini Picture Library/Getty Images

p. 190: Michael Dunning/Photographer’s Choice/Getty Images

pp. 190-195: Friedel and Liedtka, “Possibility Thinking: Lessons from Breakthrough Engineering.” Journal of Business Strategy 28:4 (2007). ©Emerald Group Publishing Limited all rights reserved.

p. 196: Tom Kelley Archive/Retrofile/Getty Images

p. 208: © Hulton-Deutsch Collection/Corbis

pp. 208-213: TOOLS FOR INNOVATION by Markman et al (2009) Chp.5 “Supporting Innovation by Promoting Analogical Reasoning”

pp. 85-103. By permission of Oxford University Press, USA.

p. 221: Fox Photos/Hulton Archive/Getty Images

p. 238: David Malan/Photographer’s Choice/Getty Images

p. 250: James Worrell/Photonica/Getty Images

pp. 256-261: Reprinted by permission of Columbia University Press.

Inside Back Cover (natural wood design): ©Masterfile