First published in Great Britain and the United States in 2012 by Kogan Page Limited

This edition published 2013

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:

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USA

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© Kevin Murray, 2012, 2013

The right of Kevin Murray to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

ISBN     978 0 7494 6812 5

E-ISBN  978 0 7494 6813 2


British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.


Library of Congress Cataloging-in-Publication Data

Murray, Kevin, 1928-

  The language of leaders : how top CEOs communicate to inspire, influence and achieve results / Kevin Murray. – 2nd Edition.

    pages cm

  ISBN 978-0-7494-6812-5 – ISBN 978-0-7494-6813-2 (ebk.)  1. Leadership.  2. Chief executive officers.  3. Communication in management.  I. Title.

HD57.7.M868 2013

658.4’5–dc23

2012051523


Typeset and eBook by Graphicraft Limited, Hong Kong

Print production managed by Jellyfish

Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY