Chronology
This book is organized around key management and leadership lessons I learned from Steve at Apple, not chronological events. The following may be helpful to return to later in the book, to clarify the context of a story or event.
| 1976 | Steve Jobs and Steve Wozniak form Apple Computer, Inc. |
| 1981 | Steve Jobs takes over the Macintosh development team |
| 1983 | Steve convinces John Sculley, vice president of soft-drink company PepsiCo, to become CEO of Apple |
| 1983 | Macintosh goes on sale; with the mouse and a graphical user interface, it is the first easy-to-use personal computer |
| 1985 | Sculley and the board remove Steve from head of the Macintosh team; Steve leaves the company |
| 1985 | Steve starts NeXT, a competing personal computer company |
| 1993 | Sculley leaves Apple |
| 1996 | Apple acquires NeXT, bringing Steve back into Apple |
| 1997 | Steve becomes interim CEO of Apple |
| 2000 | Steve becomes full-fledged CEO |
| 2000 | Apple opens first retail store |
| 2001 | Steve introduces the iPod, the first in what will become a series of society-changing, noncomputer products |