Index

A

Acquisitions

Aggressiveness

Akers, John

Aldus Corporation

Amelio, Gil

American Airlines, Inc.

American Rocket Society

Android

Apple Fellows

Apple II

Apple IIe

Apple III

Apple Inc.

“1984” television commercial

business principles

change of command at

company within

continuing tradition at

crap products at

culture still in place

departure of Steve Jobs

design of products

employee commitment at

first losing quarter in its history

Glassdoor rating

going against the grain

as innovative Pirate organization

lack of secrecy in early

Mac building

as Navy company

One Infinite Loop

as product-focused company

recruiting process for working at stores

reorganization of

return of Steve Jobs

set of values

as Skunk Works organization

staying the course

T-shirts at

team leaders at

“Think Different” ad campaign

Tim Cook as new CEO of

training of staff at stores

workplace

worldwide culture of values

Apple University

Apple workplace

Apple University and

buddy system

creating an innovative organization

environment

first day

new corporate campus

One Infinite Loop

opting out

Apple Corporate TV

Atari Inc.

ATM machines

Autonomy

B

Bad news

Bandley Drive

Bandley Shuffle

Bank of America Corporation

BART. See Bay Area Rapid Transit

Bay Area Rapid Transit

Beatles

Black Wednesday

Blair, Tony

Blockbuster LLC

Breakfast Club meetings

Buddhism

Buddy system

Buffett, Warren

Bunnell, David

Burrows, Peter

Business principles

BusinessWeek

C

Campbell, Bill

Campbell, Joseph

Capps, Steve

Carey, Frank

CES. See Consumer Electronics Show

Change

Change Masters (Kanter)

Charitable giving

Chiat/Day advertising agency

Chiat, Jay

Chronology, xiii

Chrysler Corporation

Claremont Graduate University

Co-prosperity

Coleman, Debbie

Columbia University

Columbus, Christopher

Command-and-control organization structure

Commitment

Commodore Computer

Commoner, Barry

Compaq Computers

Competitors

Confessions of an Advertising Man (Ogilvy)

Consumer Electronics Show (CES)

Content

Contribution

Cook, Tim

Crap products

Creative Confrontation

Creativity

Apple University

fostering

new Apple employees’ orientation program

Criticism

Cross-pollination

Cupertino, California

Customer experience

D

da Vinci, Leonardo

Data Tunnel

DEC computers

Dell Inc.

Design

Details

Digital photography

Disney, Walt

“Don’t Should on Me,” T-shirt

Drucker, Peter

Dubinsky, Donna

Dvorak, John

Dylan, Bob

E

Eastman Kodak Company

Edison, Thomas

Einstein, Albert

Empathy

Employee owners, rewarding product stakeholders

Employee recognition

Environment

Excellence

becoming your own best customer and

crap products and

creating

failure and

mistakes and

product-creation process and

Say No principle and

user experience and

as value

F

Failure

Fast Company

Fear-of-change syndrome

Federal Express Corporation

Feedback

Firewire

Fluegelman, Andrew

Ford, Henry

Fortune

Functional organization structure

G

Gallwey, Tim

Gates, Bill

Gerstner, Louis

Giugiaro, Giorgetto

Glassdoor Inc.

Goals

Gombu, Nawang

Google East

Google Inc.

Googleplex

Graziano, Joe

Grove, Andy

H

Harvard Business School

Harvard University

Harvest Feasts

Hawaii sales conference

Hearsay Café

Henson, Jim

Hewlett, Bill

Hewlett-Packard Company

Hiring

below-decks crew members

fired candidates

first ten people

interviewing techniques

judging ability to contribute

leaving the door open

looking for reaction

not using recruiters and

process for

recruiting and

résumés

sharing bad news and

style of leader and

vision and

I

I Love Rewards

Iacocca, Lee

IBM

Apple and

BART ticket machine project

innovation at

MS-DOS computers

PC

sales focus vs. product focus at

Santa Teresa Labs

as supertanker

value of personal computing and

values system at

iBuddy

iCloud

Identity

Iger, Bob

In the Company of Giants (Jager & Ortiz)

Independence

Inner Game of Tennis, The (Gallwey)

Innovation

evangelizing

at IBM

protecting

support for

types of organization for promoting

as value

vision for

Integrity

Intel Corporation

Interaction

Internet

Interview techniques

for ability to share bad news

for below-decks crew members

for fired candidates

for judging ability to contribute

for leaving the door open

looking for reaction as

for recognizing values and qualities of Pirates

recruiting and

résumés and

unusual

vision and

Intrapreneurial

iPad

iPhone

iPhone 4

iPhone 4S

iPod

Isaacson, Walter

iTunes

Ive, Jonathon “Jony”

J

Jager, Rama Dev

Jobs, Steve

as best Apple customer

Black Wednesday

business philosophy and values

celebration of his life for Apple employees

as CEO of the Decade

charitable giving and

companies admired by

concept of design

crap products and

creating company within company

death of

departure at Apple

design of Apple products and

as enthusiastic leader

evangelizing innovation

facing up to mistakes

going against the grain

at Hawaii sales conference

heritage of

idea of whole product vision

iPhone and

iPod and

leadership challenge

leadership style

legacy

letter to Bill Hewlett

mantra of simplicity

meeting with Bill Gates

meeting with Mitch Kapor

Monday meetings

most important value

new corporate campus for Apple

at NeXT

on not using recruiters

opinion of Jack Tramiel

power of user interface legacy

principles of leadership

product-creation process

on purchase of washing machine

rating as leader

re-energizing Macintosh development team

removal from position in Macintosh group

renewing Apple’s original start-up culture

return to Apple

Say No principle

secrecy and

secrets for selecting great people

on status quo

staying the course

students and

style of communication

taking over Jef Raskin’s development team

tributes

use of language and

vision for manufacturing Macintosh

visit to Xerox Palo Alto Research Center

warning about pursuing wrong values

Johnson, Clarence “Kelly”

Johnson, Ron

Just-in-time manufacturing

K

Kanter, Rosebeth Moss

Kapor, Mitch

Keaton, Diane

Kennedy, John F.

Kennedy, Robert

King, Martin Luther, Jr.

Knowledge workers

Kodak. See Eastman Kodak Company

L

La Playa Hotel

Language

LaserWriter

Lauby, Sharlyn

Leadership

building markets

challenge

ideas for nurturing creativity

mantra of simplicity

principles of

qualities of

style of

Lennon, John

Levinson, Arthur

Lincoln, Abraham

Lisa

Lockheed Corporation

Lombardi, Vince

Los Gatos, California

Lotus Development Corporation

M

Mac T-shirt

Macintosh

criticism of

development team as Pirate organization

lack of secrecy about first

magazine on

manufacturing

marketing for

sales of

as start-up organization

Macworld

Management

Manufacturing

Market research

Markkula, Mike

Maserati Ghibli

Massachusetts Institute of Technology (MIT)

Massachusetts Institute of Technology

Matthews, Dennis

Mead, Margaret

Mentors

Microsoft Corporation

Middle management

Miele washing machines

Migo

Missteps

Mistakes

MIT. See Massachusetts Institute of Technology

Mona Lisa

Monday meetings

Morita, Akio

Morris, Betsy

Mossberg, Walter

MP3 players

Multi-Touch interface

Muppets television show

Murray, Mike

N

Natural environment

Navy companies

Apple Inc. as

creating an innovative organization within

Pirate organization vs.

Netflix Inc.

New York Times

Newton

NeXT

manufacturing

purchase by Apple

purchase of

Steve Jobs at

NeXTStep

“1984” television commercial

O

Odwalla

Ogilvy & Mather

Ogilvy, David

Olson, Dave

One Infinite Loop

Open-door policy

Oracle Corporation

Organization checklist

Organizational structures

Orientation program, new Apple employees

Ortiz, Rafael

Osborne computer

Ownership

P

Pace, Betsy

Page, Rich

Pajaro Dunes Resort

Palmisano, Sam

PARC. See Xerox Palo Alto Research Center

Passion

PC Magazine

PC World

People

Performance, individual

Pirates

flag

hiring

Macintosh development team as

organization

as positive deviants

world of

Pixar Animation Studios

Platforms

Podolny, Joel

Positive deviants

Positive social contribution

Practice Fusion

Privacy

Product-creation process

Product focus, sales focus vs.

Product strategy

design

facing up to criticism

power of user interface

product development decisions and

quality control

simplicity

Project groups

Q

Quality

Quality control

Qwikster

R

Raskin, Jef

Recruiting

Respect

Résumés

Rewards, individual

Romety, Virginia

Rosen, Hilary

Rubinstein, Jon “Ruby”

S

Saffo, Paul

Sales

Hawaii sales conference

of Macintosh computers

marketing and

sales focus vs. product focus at IBM

Samsung Corporation

SanDisk Corporation

Santa Teresa Labs

Sasson, Steve

Say No principle

Scannell, Tim

Schmidt, Eric

Scott, Mike “Scotty”

Sculley, John

Secrecy

Self-training

Simon, Arynne

Simplicity

Siri

(SIXTY) 60 Minutes

Skunk Works

Smith, Fred

Sony Corporation

Stakeholders

at Apple

employee recognition and

ownership and

rewarding

Stakeholders’ Report

Standards

design

secrecy

simplicity

Stanford Graduate School of Business

Stanford University

Starbucks

Start-up organization structure

Status quo

Steve Jobs Way, The (Elliot)

Stock option grant

Stop Crap Products Task Force

Students

Swagger

T

T-shirts

Tablet computers

Talented people

Tandy Computers

Taylor, Bill

Team common areas

Team leaders

Team spirit

Teams

“Think Different” ad campaign

Tiffany & Co.

Top-down organization structure

Toshiba Corporation

Tramiel, Jack

U

United Parcel Service (UPS)

UPS. See United Parcel Service

V

Values

building on

pursuing wrong

at Samsung Corporation

set of

at Starbucks

statement

system at IBM

worldwide culture of Apple

Vendors

View

Vincent, Don

VisiCalc

Vision

acquisitions and

appreciation for design and

communicating

customer experience and

for innovation

long-term

as motivational

passion and

as value

vendors and

whole product

Voice technology

W

Walker, Rob

Walkman

Wall Street Journal

Walt Disney Company

Washing machines

Watson, Tom, Jr.

Whitman, Meg

Whittaker, Jim

Whole product vision

Wired

Wisdom

Wolf, Gary

Wozniak, Steve

Wright, Frank Lloyd

Wrong values

X

Xerox Palo Alto Research Center

Y

Yale School of Management

Young, Miles