The Sacrifice

Before we continue, I want to clarify again that this business model has 3 goals:

1.  Create VALUE

2.  Make an IMPACT

3.  Make a PROFIT

We are simply delivering massive value through services in exchange for money. We’re not in this to be creative geniuses or the next Picasso.

We’re not here to do free or charity work.

We’re here to create value and impact for our clients at scale .. making buckets of money doing it and enjoying our lives.

If you are a creative entrepreneur who cares more about becoming the best practitioner in your field over making a ton of money and living a great lifestyle, this likely won’t be the book for you.

There’s no way around it.  You’ll have to sacrifice some of your creative desires in order to build a wildly profitable and scalable business that can run largely without you.

Just wanted to get that off my chest in case you were one of those people who cares more about “being” the business rather than “growing” the business.