Chapter  Summary:

●  Every client should be getting the same service. Client A should get the same thing as Client B, C, D, etc.  This is a crucial first step to productizing your services.

●​Lower your prices to reduce friction during the sales process, get more clients, and build a portfolio of testimonials and case studies.  You can raise your prices once you have a track record to demand premium prices.

●​Your business CAN be systemized and productized.  Any time you do a series of steps more than once, it can be systemized.