How To Pick A Killer Vertical Niche (VN)

“What’s the best niche for X?”

Join any Facebook group and you’ll see hundreds if not thousands of variations of this question. People get so hung up on this, and the answer is no one knows.

You just have to get out there and test it.

There are, however, ways to give you the highest likelihood of success. I created a method called the 3 Question Test (3QT).

When trying to pick a vertical niche (VN), ask yourself these 3 questions:

1.  Are they clearly defined?

a.  Realtors, SaaS companies, Roofers, Restaurants .. these are examples of clearly defined niches.

2.  Are they accessible to you?

a.  Stick to niches where you can get a hold of the decision maker.  Avoid targeting large or enterprise companies unless you can get a hold of Bill Gates.

3.  Can they pay you?

a.  Stay away from niches like “college students” who can’t rub two nickels together. The bottom line is make sure to pick one that passes the 3QT.

Ideally it’s a niche you have experience in or are at least interested in working with.

Niching down is crucial because it positions you as the specialist rather than the generalist. Being the specialist positions you as the top choice for your niche .. making your messaging stronger, sales process easier, and paycheck larger.