Solving ‘House On Fire’ Problems (HOF)

You’ve picked your VN, now it’s time to pick a problem to solve.

The goal is to be solving ONE specific ‘house on fire’ (HOF) problem for ONE specific person. For reference - a HOF problem is one that your niche needs to solve immediately .. or else they face dire consequences.

Like their house burning down lol. Take a look at the graphic below ..

On the left you have the generalist who does everything for everyone and their grandmother. On the right you have the specialist who focuses on solving a specific HOF problem, leadgeneration in this case.

 Let’s say you went to a business owner who needs leads, like, yesterday .. What message do you think will resonate more?  Left or Right?

You need to get clear on ONE HOF problem your niche has that you want to solve.

A pro tip is to make sure that the HOF problem you choose is something that’s recurring.  This means you can charge for it over and over again because it can’t be solved by a one-time solution.

Lead generation is a great example because businesses need leads every single day/week/month/year.

Without leads, you don’t have sales ..

And without sales .. well, you don’t have a business.

If you don’t know where to start, anything related to “Growth” is a winner.

Also keep in mind, even if it’s not clear, you can position something to solve a problem.

For example - bookkeeping services can be positioned as a growth solution for business owners who are wasting time doing their books rather than growing their business.

See how that works? Let’s talk about what you should sell now.