Mapping Out Your MVS 1.0

At this point you should have picked a service to deliver (your HN) and crafted an EO.

Now, let’s map out service delivery on version 1.0 of your HN. I call this the MVS, minimum viable service.

MVS 1.0 is the minimum service you need to offer to solve the HOF problem for your VN.

The goal of version 1.0 is to get you launched as quickly as possible instead of wasting months or years trying to get it perfect.

To create your MVS 1.0 you need to determine:

●  What your HN is

●  What gets done

●  Who/what does it

●  Time to complete

●  Labor cost

●  Tools cost

Here’s an example from our agency Growth Response - our HN of done-for-you LinkedIn prospecting ..

If you don’t know what steps are involved, you have 2 options:

●​ Hire a whitelabel provider, freelancer, virtual assistant, or software who can do the entire service for you in exchange for a fee

●​ Educate yourself through courses, coaching etc, learn a service/system that will get a result, then map it out and provide that to others

We’ll go more into detail with these two later in the book. Both of these are valid options, you just have to choose what’s best for your situation.

Once you’ve mapped out your MVS 1.0 you also want to give it a name. This adds value to it when you pitch it to prospects.

Tell me what sounds better ..

A:

LinkedIn lead generation

B:

LinkedIn Sales Acceleration System

Can you see the difference here? Small details like this can go a long way.