5. How it works

Talk about your service and how it works to solve the HOF problem. These should be specific deliverables and features.

6. Packages

This should be the specific packages with deliverables laid out. You can also include a buy button, but we recommend you don’t do that right away.  You’ll see the reason why next.

7. Call-to-action

Under your packages you need to have a call-to-action telling your prospect what to do next.

I highly recommend you have this be a “Book A Call” button that leads to your Calender at first. Why book a call instead of buy now?

In the beginning you want to get to know your potential clients by talking to them. You’ll also be able to close more deals over the phone rather than just sending people to a landing page.

By the way - don’t worry if you’re not a phone sales expert, we’ll cover that in the following chapters.

For landing page tech, I recommend you start with Clickfunnels. It has an easy-to-use drag and drop builder to create landing pages in minutes.