Prospect - How To Get People Interested In Your Offer

How do you go out to a cold audience who has never heard about you before and get them to raise their hand with interest in your EO?

This is done through a strategy called “Outbound Prospecting”. There is a misconception out there that if you "build a great product/service, the customers will come."

Nope. Not true. Build it and they will most likely not come.

Buying into that lie is the fastest way to run your business into the ground.

It is YOUR responsibility to go out to your market, grab their attention, and get them interested in what you have to offer.

And that is what outbound prospecting is. For brevity .. I'll refer to it as "Hunting" :-) Hunting is the act of identifying your ideal target clients and directly reaching out to drum up interest for your solution.

My preferred channels for doing this are:

●  Cold email

●  LinkedIn DMs

●  Facebook DMs

●  Instagram DMs

What you'll be doing with these channels is testing your message with your market to validate your EO and gauge interest. This is easier said than done.

Where most people go wrong is they write something like the below ..

---

"Dear Sir,

I have a marketing agency, 10+ years in business and many happy clients. We are best-in-class and have proven solutions for any industry.

We provide the following services:

-SEO

-Website optimization

-Facebook advertising

-Google advertising

-Youtube advertising

-Instagram marketing

-Copywriting

-Reputation management

-Email marketing

-Social media posting

-.. And much more

Please let me know if you would be interested in one of our marketing solutions to grow your business."

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Yes .. that is an actual message I received. And unfortunately, I receive 3-4 of these every week. You know what I do when I get these? "Click" →　"Mark as SPAM"

The trick is to, again .. focus on solving ONE specific problem for ONE specific person. Make the message about THEM .. not about you.

That is the only way to be relevant to your market.