And being relevant is one of the best ways to build trust and attention from the ground up.

If you're selling Facebook Ads for eCommerce stores and prospecting on LinkedIn, you might say something along the lines of ..

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"Hey X .. I noticed you run an eCommerce store and thought I'd reach out.

My company, X, specializes in helping eCommerce stores like yours to generate more sales using Facebook Ads.

Here's a [case study/article/video/etc] on how we've helped [other ecommerce store] to [get result/solve problem].

Would you be interested in a quick call to see if there's any way we could help you?"

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Notice how it's all about how we can help THEM?

People love talking about themselves and their business.  It’s human nature.

That’s the trick to avoid sounding spammy, salesy, or scummy.  Make it about them. Most people won't respond on that first message so we typically send a few follow ups. They could be as simple as ..

"Hey X .. just quickly following up on my last message.

Any thoughts on having a quick brainstorm call?"

Now it's important to remember ..

The goal of this is to start a conversation and get an appointment .. NOT to get a sale right away. Once a prospect responds with interest, you want to book time with them for a 15min discovery call.

The goal of that call is to qualify the prospect and determine if there is a fit. (We'll talk about how to do that in the next section.)

Get your EO and messaging right, master 1-2 of these hunting channels, and you'll never have a short supply of leads again.

Let’s talk about what to do once you’ve got an interested lead who wants to learn more.