4. Demo not tour

●  Demo how your service works to solve their problem

●  Only show features that are relevant to the prospect

●  Map each feature back to the benefit that solves the pain

○  [Pain] – Not generating enough leads and customers

○​[Feature] – "This is where we optimize your LinkedIn headline and profile summary."

○  [Benefit] – "By doing this, you transform your profile from a resume into a high-converting sales letter designed to attract and convert your highest value customers

5. Seal the deal

●  Recap the offer + past results

○​ "You get everything discussed today, as well as unlimited support and one monthly strategy call to ensure your success .."

○​ "Our goal is to make this FREE for you where it pays for itself. We've helped companies like [show case studies] to get similar results .."

●  Compare to their alternatives

○​ "The salary to hire a sales rep in-house would be $4,000/mo, not including training, office equipment, and commissions .."