●  Give price

○​ "For our Sales Acceleration Program, we only charge $1,500/mo for our Basic plan, and $2,000 for our Pro plan .."

●  Give incentive to start now

○​ "We normally charge a $500 scripting and strategy setup fee on top of that, but if you get started with us today we'll waive that fee .."

●  Risk reversal (optional, but especially helpful for new offers)

○​ “We also offer a 30-day money back guarantee.  We’re picky with who we take on as clients, so if you feel that you have not received value from this service within 30 days simply let us know and we’ll offer you a full-refund.”

●  Ask for the sale

○  "So what do you say [name].. do you want to give this a shot?"

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When a prospect says "yes", you just need to send over a service agreement and collect payment on the call using a payment processor like Stripe.

Once you've done that .. BOOM! You have a new client! :-)

In some cases, the entire demo step can be grouped in with the discovery call if the prospect is "hot" and ready to buy.

You can also automate the demo using a video sales letter, but that's a separate conversation for later in this book.

I recommend using this PQC process to close at least your first 3-5 clients before you try to automate anything.

This way you can collect feedback, hear common objections, and make changes as needed.