Chapter  Summary:

● Use the PQC client acquisition strategy to get your first 3-5 clients at a minimum.

● ​The only 2 things that matter to getting to $100k/yr+ is setting appointments and taking appointments.  Anything else is a distraction.

● ​Outbound prospecting aka “Hunting” is going out to a cold audience to drum up interest for your offer.  Use it on channels like Facebook, LinkedIn, Instagram, and cold email to generate leads and discovery calls.

● ​Qualify leads in 15mins using the 4 questions on a discovery call. Schedule qualified leads for a demo to close them while you’re on the discovery call.

●  Use the demo framework to close qualified leads into clients.