DELIVERING INCREDIBLE SERVICE

The #1 Source Of All Client Issues

Before we switched to productized drop servicing, we had a local marketing agency where we did all the work ourselves.

Here’s how the onboarding used to go ..

1.  New client signs up for our “Facebook advertising services” and we started working right away

2.  Client calls after 1 week pissed off, asking why their Facebook ads aren’t running yet, so we explain “oh it actually takes 10 business days to launch”

3.  Client requests changes to their copy, images, etc every few days after launch

4.  Client asks for an updated report on performance every day

5.  Client asks if we could add Google Ads, tweak their SEO and website too

6.  Client demands the world .. tells us to jump and we say “how high”

7.  Client becomes upset and cancels service because “nothing worked as expected” Now, most people will say this a bad client.

I disagree. It was OUR fault because we failed to set expectations from the start. Failing to set expectations is the #1 source of ALL client issues.

If you don’t set expectations, your clients will set unrealistic ones of their own. They will push the boundaries of your service because they weren’t aware there were any to begin with.

This will lead to client dissatisfaction, countless emails and support tickets, and eventually the client leaving you.

Even worse .. they might tell others not to do business with you and leave bad reviews because they were so unhappy.