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CHAPTER TEN

1943–1953:
The First Half of the Downswing of “We”

Chin up, head high, and proud, we encourage one another to “do the right thing” during the Downswing of “We,” but we are also weary and worn. It is a time of duty, obligation, and sacrifice. Regimentation has replaced inspiration, process smothers innovation, and policy precludes personal judgment.

The Downswing of a “We” is when we exhale from the emotional exhaustion that comes from trying so very hard to be “good.”

Pulled by the gravity of the Moon, the rise and fall of the tide is a reliable phenomenon in every large body of water on our planet. Likewise, the social trends the Pendulum measures are immutable. But these trends have long escaped our notice because, unlike the twenty-four-hour cycle of the tide, a complete cycle of the Pendulum is eighty years.

Figure 10.1 The first half of a downswing of “WE.”

Figure 10.1 The first half of a downswing of “WE.”

The Granger Collection, NYC

The Granger Collection, NYC

Born Yesterday was the 1946 hit play on Broadway that openly mocked the “Me” perspective. In it, wealthy and powerful Harry Brock makes a trip to Washington, DC, to buy a senator. Harry is loud and domineering. The play revolves around his girlfriend, Billie Dawn. “I started in thinking,” she says, “I couldn’t get to sleep for ten minutes.” Dawn is clearly an ignoramus, but without shame. She says to her tutor, Paul Verrall, who has been hired to educate her so that she can blend into Washington society, “I’m stupid, and I like it,” though he dissuades this attitude. Under his tutelage, the bimbo becomes a bookworm. Critic John Lahr for the New Yorker stated,

 WE 

Billie’s transformation acts out on a personal level the public awakening for which the play argues—the shedding of corrupt laissez-faire attitudes for more responsible social policy.1

Born Yesterday opened on February 4, 1946, and ran for 1,642 performances. It was then adapted into a 1950 film for which Judy Holliday won an Oscar for best actress. In the words of Lahr, the play is a theatrical argument for “the shedding of corrupt laissez-faire attitudes for more responsible social policy.” Is it any wonder Born Yesterday was revived on Broadway in 2011, when society was again approaching the Zenith of a “We”?

Figure 10.2 Characteristics of society at the Zenith of a “WE” cycle.

WEZENITH CHARACTERISTICS
TAKING A GOOD THING TOO FAR
“WHEN A STUPID MAN IS DOING SOMETHING HE IS ASHAMED OF, HE ALWAYS DECLARES THAT IT IS HIS DUTY.”—George Bernard Shaw

•    Personal liberties stripped away

•    Self-righteous

•    Duty, obligation, sacrifice

•    Secretly dissatisfied

•    Long for freedom

•    Regimentation

•    Process smothers innovation

•    Claustrophobic and oppressive

 

Music

Let’s look now at the values reflected in popular music during the Downswing from the “We” of 1943. Notice how the lyrics of the number-one hits reflect the hunger of unmet needs while at the same time encouraging the public to “do the right thing.”

Figure 10.3 Popular music themes after a “WE” Zenith.

WEPOPULAR MUSIC THEMES: FIRST HALF OF A DOWNSWING FROM “WE” (1943–1953)
A TIME OF DUTY, OBLIGATION, AND SACRIFICE
1944: “Swinging on a Star,” Bing Crosby MESSAGE
And by the way, if you hate to go to school You may grow up to be a mule. Do the right thing or you’ll suffer.
The Granger Collection, NYC

The Granger Collection, NYC

1945: “Sentimental Journey,” Les Brown MESSAGE
Gonna take a sentimental journey, to renew old memories. Yesterday was better than this.
James Kriegsmann / Associated Booking Corp.

James Kriegsmann / Associated Booking Corp.

1946: “Prisoner of Love,” Perry Como
Although she has another,
I can’t have another, for I’m not free!”
I want something I can’t have.
1947: “Chi-Baba, Chi-Baba,” Perry Como

Many a year ago in old Sorrento a certain ditty was quite the thing,

Whenever a mother rocked her baby in Sorrento this little ditty she used to sing

Yesterday was beautiful.
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1948: “Buttons and Bows,” Dinah Shore
My bones denounce the buckboard bounce
And the cactus hurts my toes
I’m tired of plain things! Give me finery!
1949: “Ghost Riders in the Sky,” Vaughn Monroe

If you want to save your soul from hell a’ ridin’ on our range Then, cowboy, change your ways today

Do the right thing or you’ll suffer.
1950: “Mona Lisa,” Nat King Cole MESSAGE

Do you smile to tempt a lover, Mona Lisa?

Or is this your way to hide a broken heart?

What I desire seems distant from me.

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CC Image