Marketing to the East in 2012: Just Go Back to the U.S. in 1972.
What Marketing Looks Like in a “We”: Pull, Don’t Push!
Slogans of McDonald’s: Remarkably Sensitive to the Public’s Mood
Ten Ways to Get in Step with a “We”
Sales and promotional techniques that were effective in the United States in 1972 will be equally effective in China and India in 2012 . . . You’ll be hailed as a marketing genius. Or maybe our theory is wrong, and you’ll look like an idiot. You decide.