Table of Contents
Title Page
Copyright Page
Dedication
Chapter 1 - Darwin Goes to the Mall
Chapter 2 - The Genius of Marketing
Chapter 3 - Why Marketing Is Central to Culture
Chapter 4 - This Is Your Brain on Money
Chapter 5 - The Fundamental Consumerist Delusion
Chapter 6 - Flaunting Fitness
Chapter 7 - Conspicuous Waste, Precision, and Reputation
Chapter 8 - Self-Branding Bodies, Self-Marketing Minds
Chapter 9 - The Central Six
Chapter 10 - Traits That Consumers Flaunt and Marketers Ignore
Chapter 11 - General Intelligence
Chapter 12 - Openness
Chapter 13 - Conscientiousness
Chapter 14 - Agreeableness
Chapter 15 - The Centrifugal Soul
Chapter 16 - The Will to Display
Chapter 17 - Legalizing Freedom
Exercises for the Reader
Further Reading and Viewing
Acknowledgements
Index