2.5

9. The North Star Check

This is what the entire book positioning has been working towards. This sentence should be able to sum up all of the book and precisely how it will work.

This is the template:

“I will use my book to target [PRIMARY AUDIENCE], by teaching them [BOOK IDEA], which will lead to my ultimate goal of more [OBJECTIVES].”

Examples of Good North Stars

My book will attract people who lead sales teams, by teaching them the neuroscience of how to effectively train and run a sales team, which will lead to my ultimate goal of more corporate sales consulting and training.

My book will attract HR managers from midsize businesses by teaching them how leveraging automation can revolutionize their experience with once-repetitive and tiresome HR chores, which will lead to my ultimate goal of getting paid speaking and consulting engagements as an expert in the HR automation space.

My book will attract small market advertising professionals, by teaching them five traits their brands can embody if they want to compete with (and beat) category giants, which will lead to my ultimate goal of gaining new clients for my advertising firm.

I will use my book to target mature startup founders, by shifting their mindset from chasing VCs to building a revenue-focused business, which will lead to my ultimate goal of expanding my entrepreneur coaching programs across Canada and the US.

If this sentence describes the book you want to write, then your positioning is good. Move to the next section.

If this sentence does not, then go back and work on your positioning until you get it right.