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LEE CLOW (COLLABORATOR, FRIEND) AND STEVE JOBS

I’M LEE CLOW.
FORMER CREATIVE DIRECTOR OF CHIAT\DAY, AND NOW FOUNDER AND CHAIRMAN OF THE MEDIA ARTS LAB (THE ADVERTISING AGENCY CREATED FOR STEVE JOB’S APPLE COMPUTER).

I KNEW STEVE SINCE 1980; WHEN WE FIRST MET HE WAS TWENTY-FIVE.

I WORKED FOR STEVE FROM THE EARLY DAYS, WHEN WE INTRODUCED THE COMPUTER CALLED MACINTOSH, TO STEVE’S RETURN TO APPLE IN 1997, WHEN HE LITERALLY SAVED THE COMPANY.

AND WE WENT ON TO INTRODUCE TECHNOLOGY THAT CHANGED EVERYTHING.

INCLUDING LUNCH.

“LUNCH WITH STEVE JOBS”

WE’D SIT AT MY FAVORITE TABLE IN THE BACK OF CHAYA VENICE. WE’D HAVE SUSHI AND A BOTTLE OF SANTA MARGHERITA PINOT GRIGIO.

IT SURE WOULD BE GREAT TO SEE HIM AGAIN.

Lee Clow is Chairman, TBWA\Media Arts Lab and has been making “advertising” for more than fifty years. He started at Chiat\Day when there were ten people and two accounts and has been there ever since. He prefers to think of what we do as Media Art. No better example of Lee’s impact in the industry than his thirty-year-plus partnership with Steve Jobs. They created the now famous work for the rebirth of Apple in 1997. It recognized those who “think different.” And, during the past twenty years, Apple has changed everything. Since he began with Chiat\Day and its humble beginnings in a hotel in downtown Los Angeles, the agency has grown to be one of the ten largest global networks and is without dispute one of the most innovative and awarded agency networks in the world. Lee Clow is a member of the One Club Hall of Fame, the Art Directors Club Hall of Fame, and the Museum of Modern Art’s Advertising Hall of Fame, and he has received the Clio’s Lifetime Achievement Award. In 2013 Lee was made the third Lion of St. Mark at Cannes.